Core Mission

Amplify LANGHAM BEAUTY's store sales, elevate brand visibility, and nurture customer loyalty through innovative strategies, enhanced by targeted digital support.

Key Responsibilities

1. Drive Sales Growth through Effective Campaigns

• Plan and execute high-impact promotional campaigns (e.g., flash sales, seasonal themes, cross-channel incentives) to drive traffic and boost sales.
• Partner with superior brands for co-hosted pop-ups and events.
• Develop integrated online-to-offline strategies (e.g., experiential activations to drive online engagement).

2. Build Brand Awareness & Differentiation

• Define and communicate our unique value proposition across all touchpoints.
• Create cost-efficient brand visibility campaigns, such as brand collaborations, user-generated content initiatives, and in-store experiential activations.
• Strengthen brand identity through consistent visual storytelling, staff training, and customer-facing interactions.
• Optimize store layouts and visual merchandising regularly to reinforce our brand identity.

3. Enhance Customer Loyalty via CRM

• Refine the membership program to increase repeat purchases and average order value (e.g., tiered rewards, personalized offers).
• Design segmented engagement strategies for new and high-value customers.
• Leverage owned channels (e.g., WhatsApp, private communities) to foster ongoing engagement with exclusive events and tailored content.

4. Online-Merge-Offline Integration

• Create closed-loop strategies where channels fuel mutual growth.
• Create seamless customer journeys.

Requirements

• University graduate in Business Administration, Marketing, Event Management or related disciplines
• Have 5+ years’ marketing experience with at least 2 years at managerial level
• Solid exposure in Beauty or Skincare industry will be a definite advantage
• Energetic with a “Can-Do” attitude and a spirit of challenge
• A dynamic, proactive leader with strategic and analytical thinking. With high level of attention to details, results-oriented and able to handle multiple projects simultaneously
• With excellent command of written and spoken English and Chinese
• Candidates with more experience will be considered for a senior position

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