Job Description

1. Overseas Market Strategy Formulation and Execution Responsible for developing the overseas market expansion plan for the clothing brand, including market analysis, sales strategy, and channel layout for target regions (e.g., Europe and America, Southeast Asia, Middle East). A 3-5 year development plan should be established considering company resources and industry trends.
2. International Distributor Development and Management Establish and maintain an overseas distributor network through international exhibitions (such as Fashion Week, Trade Shows) and business negotiations. Familiarity with the OBM (Own Brand Management) model is required to drive brand internationalization.
3. Market Research and Compliance Management Analyze consumer trends, competitive landscape, and regulatory policies (such as tariffs, import standards) of the target market to ensure product compliance.
4. Cross-Department Collaboration and Resource Integration Coordinate with departments like supply chain, design, and marketing to optimize the product structure to meet overseas demand, while managing overseas warehousing and logistics.
5. Brand Promotion and Event Planning Lead overseas brand marketing activities, including social media operations, localized advertising placements, and public relations activities to increase brand awareness and market share.

Job Requirements

1. Professional Background and Experience
   • Education: Bachelor's degree or above, preferably in marketing, international trade, textiles, or apparel.
   • Experience: Over 5 years of overseas expansion experience in the apparel industry, with proven success cases (e.g., a market share increase of over 20% in a specific region).
2. Core Skills
   • Language Skills: Fluent in English (CET-6 level or above/IELTS 6.5-7), capable of drafting business documents and negotiations independently; additional languages (such as Arabic, French) are a plus.
   • Data Analysis: Proficient in using tools like Excel, Power BI to analyze sales data and market trends.
   • Business Negotiation: Strong cross-cultural communication skills, familiar with international trade contract terms (e.g., FOB, CIF).
3. Industry Resources Must have accumulated resources such as overseas apparel distributors, industry associations, and exhibition organizers. Preference will be given to those with channels in European fast fashion brands or luxury goods buyers in the Middle East.

一、崗位核心職責

1. 海外市場戰略制定與執行  負責制定服裝品牌的海外市場拓展計劃，包括目標區域（如歐美、東南亞、中東等）的市場分析、銷售策略及渠道布局。需結合公司資源與行業動態，制定3-5年發展規劃。
2. 國際經銷商開發與管理  透過參加國際展會（如時裝周、貿易展）、商務談判等方式，建立和維護海外經銷商網絡。需熟悉OBM（自有品牌管理）模式，推動品牌國際化落地。
3. 市場調研與合規管理  分析目標市場的消費趨勢、競爭格局及法規政策（如關稅、進口標準），確保產品合規進入目標市場。
4. 跨部門協作與資源整合  協調供應鏈、設計、市場營銷等部門，優化產品結構以適應海外需求，同時管理海外倉儲、物流等環節。
5. 品牌推廣與活動策劃  主導海外品牌營銷活動，包括社交媒體運營、本地化廣告投放及公關活動，提升品牌知名度和市場佔有率。

二、任職要求

1. 專業背景與經驗
   • 學歷：本科或以上學歷，市場營銷、國際貿易、紡織服裝類專業優先。
   • 經驗：5年以上服裝行業海外拓展經驗，需有成功案例（如某區域市場佔有率提升20%以上）。
2. 核心技能
   • 語言能力：英文流利（CET-6級或以上/ IELTS 6.5-7），能獨立撰寫商務文件及談判；小語種（如阿拉伯語、法語）為加分項。
   • 數據分析：熟練使用Excel、Power BI等工具，分析銷售數據及市場趨勢。
   • 商務談判：具備較強的跨文化溝通能力，熟悉國際貿易合同條款（如FOB、CIF）。
3. 行業資源  需累積海外服裝經銷商、行業協會、展會主辦方等資源。例如，擁有歐洲快時尚品牌渠道或中東奢侈品買手資源者優先。

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