About FWD Group

FWD Group is a pan-Asian life and health insurance business with more than 12 million customers across 10 markets, including some of the fastest-growing insurance markets in the world. The company was established in 2013 and is focused on changing the way people feel about insurance. FWD’s customer-led and digitally enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience.

For more information, please visit www.fwd.com

For more information about FWD Hong Kong, please visit www.fwd.com.hk/.

Job Summary

As a key team player in the Brand and Campaign Marketing Team, you will enhance brand awareness and product consideration in the HK and GBA markets. You will manage agency relationships, implement content, and campaign executions, and collaborate with internal and external teams to drive effective marketing strategies that align with our business goals.

The Job

• Assist in developing and executing brand strategies to drive FWD brand visibility and product consideration in the HK and GBA markets.

• Support the execution of brand and product campaigns by collaborating with creative and media agencies, from creative idea development to production and post-campaign evaluation.

• Manage and develop social content, including but not limited to Facebook, Instagram, WeChat, and XHS, to achieve business objectives.

• Work closely with internal and external stakeholders, including different departments, business partners, compliance, and legal teams, to deliver effective marketing initiatives.

• Support business stakeholders in using and developing brand assets and enforce brand policy to ensure brand consistency.

• Monitor KPIs to measure the success of marketing campaigns and provide insights for timely adjustments.

• Support ad hoc duties and other tasks assigned by the manager from time to time.

The Person

• Degree holder in marketing, communications, media, or related disciplines.

• Minimum 5 years of experience in marketing, preferably in the insurance or financial services sector. Candidates from agency backgrounds with relevant experience will also be considered.

• Knowledge of insurance products is an added advantage.

• Experience in managing integrated campaign execution, including content creation, production, and social media strategies.

• Strong interpersonal and communication skills to interact with cross-functional teams and facilitate business interactions.

• A self-starter and a good team player with creativity and passion for delivering success.

• Detailed and customer-oriented mindset, passionate about working in an ever-changing market and embracing challenges.

• Proficient in MS Word, Excel, and PowerPoint.

• Fluent in Cantonese, English, and Mandarin.

We offer 5-day work, 20-22 days annual leaves, excellent learning & development opportunities and an attractive package to the right candidate.

Information collected will be treated in strict confidence and used solely for recruitment purpose. The company will retain all applications no longer than 24 months of which will be destroyed thereafter. When there are vacancies in any of our subsidiaries, holding companies, associated or affiliated companies of, or companies controlled by, or under common control with the Company during that period, we may transfer your application to them for consideration of employment. We are an equal opportunity employer. We do not discriminate on the basis of race, gender, disability or family status in employment process.

All applications applied through our system will be delivered directly to the advertiser and privacy of personal data of the applicant will be ensured with security.