Responsibilities:

• Initiate effective customer growth campaigns and manage effective business planning to expand acquire quality customers.
• Build a strong and differentiated digital CVP to maximize product penetration via digital and branch channels to achieve business growth targets.
• Leverage on different channels, in particular the digital channel, to expand and widen customer base, and to drive portfolio growth and increase customer revenue.
• Design customer offer and channel incentives to instrument effective acquisition campaigns and grow quality customer base.
• Work closely with Marketing, Business Intelligence & Planning, GBP, WM, Sales & Distribution Channels to device customer growth initiatives to drive NTB Digital Penetration, AUM and Product Penetration.
• Develop analytics, management reporting and business intelligence to monitor campaign results and make recommendations to continuously improve customer quality and revenue potential.
• Manage projects under agile methodology to develop new mobile app functions, personalized customer journey and maximize customer profitability across channels; yet comply with regulatory requirements, controls and procedures.
• Manage digital acquisition channels from customer journey design to partnership and channel offer strategy.
• Drive customer engagement initiatives to achieve qualified ratio and product penetration.
• Manage business reporting and campaign effectiveness evaluation.
• Manage new initiatives covering digital asset management and content management system (CMS).
• Competitive research to keep updated of marketing intelligence.
• Handle customer enquiry from branch or telemarketing channels.

Requirements:

• Preferably a Degree holder or equivalent.
• Minimum 3 years of experience in customer management or product development, preferably in retail banking industry; experience in e-business will be an advantage.
• Good knowledge of segment management, customer proposition, fintech trend and development.
• Experience in digital project management.
• Ability to analyze data then formulate appropriate and effective customer strategy plans to achieve customer growth targets.
• Knowledge in bank operating and frontline sales.

For more details about career opportunities with the Bank, please visit our website https://www.cncbinternational.com/careers/en/index.jsp Please apply with full resume stating current and expected salaries.

Personal data collected will be used for recruitment related purposes only. Applicants not invited for interview within 6 weeks may consider their applications unsuccessful. However, applicants may be considered for other suitable positions within the Group for a period of not more than 2 years. Personal data will be destroyed at any time after 3 months.

China CITIC Bank International is committed to being an equal opportunities employer and intends to provide a work environment free of unlawful discrimination or harassment. All employment decisions will be made in a non-discriminatory manner.

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