Responsibilities

• Develop and implement comprehensive brand strategies to achieve business objectives.
• Design and execute marketing campaigns across multiple channels, including digital, print, and in-store promotions, ensure consistent brand messaging across all platforms and materials.
• Manage public relations efforts and build relationships with key media contacts.
• Work closely with the sales team to develop tools and resources that promote brand and product knowledge.
• Build and maintain strong relationships and communication with brand owners / representatives to secure resources that support business objectives.
• Manage the brand budget, track spending and report on ROI for marketing initiatives.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in brand management, preferably in the optical industry.
• Strong analytical skills with the ability to interpret data and market research.
• Excellent communication and interpersonal skills.
• Proven ability to manage multiple projects simultaneously and meet deadlines.
• Proficiency in digital marketing tools and social media platforms.

Our company is committed to providing equal opportunities to all qualified job applicants. If you are interested in joining our team, please send us your CV to apply.

We offer performance bonuses, annually increasing vacation days, and various types of leave, including birthday leave, marriage leave, compassionate leave, and adoption leave. Our comprehensive medical benefits include outpatient care, hospitalization, and dental services. Additionally, we provide quarterly free goods, staff purchase discounts, career advancement opportunities, and a competitive salary for the right candidate.

All personal data collected will be handled with strict confidentiality and used solely for recruitment purposes. Unsuccessful applications will be disposed of after three months.

Applicants have the right to access and amend the personal data submitted in their application. For any inquiries regarding personal data, please contact the Human Resources Department.

All applications applied through our system will be delivered directly to the advertiser and privacy of personal data of the applicant will be ensured with security.