What You Will be Doing

• Build a yearly Strategic framework with key directions and priorities
• Provide initiatives and promotion ideas to achieve KPIs on GMV through data analysis and insight
• Lead the growth for key product categories
• Closely monitor the market trend and competitor information and make suggestions on merchandise and marketing campaigns
• Analyze customer portfolio and behavioral patterns in different stages to design relevant content and promotions to develop customers’ stickiness to HKTVmall
• Make use of marketing analytics and automation tools to create personalized marketing campaigns and customer journeys
• Ensure campaign efficiency measurements and ROI of promotion investment
• Foster, lead and drive the synergies around CRM with merchant partners with a client-centric approach to grow their business in our platform
• Ensure solid interaction and communication with the heads of the sales team, advertising team, live shopping channel team, product management team, etc, for 360 alignment

Who is Our Right Fit

• Over 5 years of working experience in marketing, e-commerce, strategic marketing, or a related discipline
• Work experience in eCommerce, online business, and related product categories
• Strong analytic skills and strategic and visionary
• Excellent interpersonal, influential, and problems solving skills
• Able to think holistically and connect the dots
• Excellent team player, Agility, flexibility, adaptability
• Open-minded, and stable to drive innovation and excellence under pressure

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