We are looking for Marketing Executive / Assistant

#Marketing #SocialMedia #Influencer #PublicRelations

Job Duties and Responsibilities

1/ Social Media/Influencer:

• Oversee daily performance of social platforms, focusing on Facebook, Instagram, and Thread.
• Plan, develop, and execute high-quality, on-brand social media content and influencer campaigns.
• Implement digital campaigns in line with client business objectives.
• Drive audience engagement and follower growth across all social platforms.
• Collaborate with creative teams to create quality visual content.
• Cultivate influencer relationships across various social platforms.
• Monitor, analyze social media coverage, and prepare reports.
• Research market trends, brand audiences, and competitors.
• Stay updated on industry trends and best practices in digital marketing.
• Assist in measuring campaign performance against ROI and KPI goals.
• Handle assigned ad-hoc tasks.

2/ Public Relations:

• Assist in executing public relations activities, including event planning, maintaining media relations, and drafting press releases.
• Aid in overseeing and managing the communication of brand image to ensure alignment with brand values.
• Handle media inquiries, prepare relevant materials, and coordinate press events.
• Collaborate with internal teams to maintain consistency with overall marketing strategies.
• Monitor daily media coverage, prepare reports, and conduct analysis.
• Track media coverage and brand discussions on media, providing regular reports.
• Maintain positive relationships with the media and journalists.
• Research industry trends and competitors' PR strategies.
• Assist in creating internal and external communication materials.
• Undertake assigned ad-hoc tasks.

Requirements:

• Bachelor's degree in Journalism, Marketing, Advertising, English, Communications, Public Relations, or related field.
• Fluent in English and Chinese, with strong written and verbal communication skills.
• Excellent writing, copy-editing skills, and a creative tone-of-voice that aligns with the brand and engages the audience.
• Ability to identify popular trends and take calculated risks in exploring new social channels.
• Proven experience in social media marketing/editing, digital media, creative copywriting, or related fields; fresh graduates welcome.
• Strong time management, attention to detail, and multitasking abilities.
• Comfortable working independently and collaborating effectively within a team.
• Passionate, energetic, and enthusiastic about working in a dynamic environment.
• Immediate availability is preferred.

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