About the role

As a Marketing Specialist, Product Marketing – Gaming (System) at ASUS Technology (Hong Kong) Limited, you will play a crucial role in driving the success of our gaming product portfolio. This full-time position is located in Kwun Tong, Kwun Tong District. You will be responsible for developing and executing effective marketing strategies to promote our cutting-edge gaming systems and help strengthen ASUS' position as a leading brand in the industry.

Job Responsibilities:

• Become the brand custodian to elevate brand image and equity of ASUS and Republic of Gamers (ROG). 
• Develop strategic quarterly Go-to-Market (GTM) plans for product launches and campaigns. 
• Plan and manage quarterly marketing budget, including vendors’ and partners’ funds. 
• Work closely with product managers, marketing teams (local and HQ) and channel sales, as well as external agencies and vendors, to ensure execution excellence and timely roll-out of all planned marketing activities. 
• Conduct product research, market intelligence and competitors’ analysis. 
• Plan and supervise the development and localization of content marketing assets. 
• Build, plan, and implement overall PR strategy hands on and manage the proposed strategy from end-to-end, including ROI and KPI measurements and product sample rotation. 
• Cultivate and maintain good relationships with technical and lifestyle media, journalists, bloggers, and influencers; proactively identify and secure any opportunities to promote company’s products and brand image. 
• Plan and coordinate press events, product launches and thought leadership initiatives to generate positive media coverage and drive engagement. 
• Any other marketing related responsibilities as assigned. 

What we're looking for

• Must possess a Bachelor’s Degree in Marketing / Mass Communications / Business or equivalent.  
• Minimum 4 years of relevant working experience in Product / Brand Marketing. 
• Must have exceptional understanding of PR, channel marketing, digital and social media marketing including e-commerce marketing. 
• Excellent project management and coordination, multi-tasking, and time management skills. 
• Able to effectively manage internal stakeholders of various levels/hierarchy within the organization and external agencies/vendors. 
• Good command of Cantonese, English and Mandarin, both spoken and written. 
• Independent, result oriented, display pro-active, positive, and agile attitude, friendly personality, able to interact with various groups/levels of people, willing to develop new skills/knowledge for self-improvement, and strong attention to details. 
• Strong interest and/or understanding of PC Gaming and overall IT, laptops, PCs, desktops, and/or hardware will be an added advantage. 

About us

ASUS is passionate about technology and driven by innovation. We dream, we dare and we strive to create an effortless and joyful digital life for everyone. We're always in search of incredible ideas and experiences, and we aspire to deliver the incredible in everything we do.

We offer 5-day work week and comprehensive package to the successful candidate. Interested parties please send your detailed resume with your current and expected salary through below Apply Now (Data collected will be used for recruitment purpose only)

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