A leading Luxury brand is now looking for a passionate Senior Marketing and PR executive to join their regional marketing team in Hong Kong.

Client Details

They are a well known Luxury brand head quartered in the US.

Description

Responsibilities and Accountabilities:

• Work closely with reporting manager to develop, plan and formulate effective 360-degree marketing tactics, strategies, campaigns & events with the alignment of business and branding objectives, and to drive campaign synergy and maximum sales impact.
• Analyze market trends, customer behaviors and competitor activities to identify opportunities to drive business growth and achieve campaign KPI. Assist in updating reports on a regular basis to monitor performance.
• Liaise and work closely with internal or external parties to ensure efficient operations and timely rollout of marketing activities.
• Assist in ad hoc projects and administrative, reports duties as required.

CRM & Event:

• Work closely with the reporting manager and CRM to develop, plan and formulate effective CRM tactics, strategies, campaigns & salon events to maximize campaign synergy and drive sales.
• To build a relevant client centric outreach plan. Develop and implement comprehensive client engagement activities to build strong, lasting relationships by client segment. Ultimately driving client loyalty to the brand.
• To identify clienteling opportunities and create ad hoc programs for client retention
• Identify and address operational challenges from retail in the client data collection workflow, proactively improving data quality and integrity.
• In collaboration with CRM and Conduct regular reports and data analysis on CRM campaign performance, client's engagement metrics, and other KPIs to provide insights and recommendations for optimising campaigns.

External Relations:

• Liaise and maintain close relationships with media outlets and KOL to enhance and sustain brand awareness to maximise the coverage.
• Assist daily Press office operations, coordinate editorial photo shoots and product seeding among celebrities, liaising with key departments on all logistics.

Digital & Advertising:

• Execute paid digital advertising campaigns across platforms such as Google Ads, Meta Ads, and other marketplace platforms to meet specific business objectives.
• Assist in developing strategic and integrated media planning & recommendations, implement media plans and monitor the whole process from agency briefing to post buy. In addition, evaluating campaign performance based on agreed KPIs and media efficiencies.

Profile

• Minimum 5 years' relevant Marketing/CRM working experience in luxury retail or cosmetics business.
• Good interpersonal and communication skills, with teamwork spirit and can-do attitude. with a customer-centric and retail mindset.
• Strong project management, problem-solving and decision-making skills with the ability to oversee multiple events simultaneously, ensuring attention to detail and timely execution. Excellent negotiation and vendor management skills, with the ability to source and secure premium event resources and services.
• Logical thinking, proactive, passion on data analytics and strive for excellence, presentable with open-mind, and good time management.
• Experience in utilising CRM software for campaign management, data analysis, customer segmentation, and reporting. Familiar with popular CRM and Marketing Automation tools such as Microsoft Dynamics 365, or similar platforms.
• Excellent written, verbal communication and presentation skills.
• Good command of computer skills and the English language for daily communication with head office.

• Demonstrate strong project management skills, manage and execute a wide range of campaigns in a professional and effective manner.

Job Offer

Our client offer excellent company benefits and its an excellent platform for career growth if you have a passion for the luxury industry.

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Renee Chan on +85234124850.