DETERMINANT started from a single white dress shirt in 61 sizes. Since then, the brand had grown into a collection of garments, designed with functional technologies, exceptional quality and modern style. The brand constantly innovates to engineer fashion solutions for the modern professional to take on every challenge with the determination to succeed.

Responsibilities:

• Plan and organize PR activities and projects
• Liaise with media and KOLs in connection with the promotion and publicity activities
• Develop and maintain good media relations
• Create press releases, articles, and other PR materials
• Create attractive content with designers on social media channels
• Develop and manage content calendar
• Manage social media platforms
• Keep tracking marketing trends and updates

Requirements:

• Degree holders in Journalism, Communication, Marketing, Business Administration or related discipline
• With 3-5 years solid marketing experience in public relation, social marketing, copywriting, editing, translation or other related fields, preferably in retail industry
• Experience in writing publicity materials and/or creating content for social media platforms and communication materials
• Good connections with media and KOLs.
• Good communication skills, creative with strong market sense, self-motivated and attentive to details
• Able to meet tight deadlines and work independently under pressure in fast paced environment
• Good command of both written and spoken English and Chinese
• Immediate available is preferable

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