Overview of job

GroupM is the world’s largest media investment company and is a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Specialist - Biddable to join us.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to the Associate Director - Biddable.

3 Best Things About The Job

• Client Impact: Manage and optimize performance campaigns for leading brands across various biddable platforms (i.e., Google, Microsoft Advertising, Facebook, LinkedIn, and other self-serve platforms), driving tangible business results.
• Mentorship and Development: Guide and mentor junior team members, fostering their growth and expertise in biddable media.
• Continuous Learning: Expand your expertise in performance media as part of our growing Center of Excellence, staying at the forefront of industry trends and technologies.
  
  

In Three Months

In this role, your goals will be:

• Process Mastery: Gain a comprehensive understanding of agency and GroupM Nexus team structures, client performance requirements, and digital ad operations workflows, particularly as they relate to biddable platforms.
• Operational Excellence: Seamlessly implement workflow processes for performance-based campaigns and ad operations across key biddable platforms, including tagging through DCM.
• Independent Client Management: Take ownership of assigned client accounts, building strong relationships and understanding their business objectives. Leverage your solid knowledge base to confidently address client and planning team requests independently.
• Team Support: Provide guidance and support to junior team members, contributing to their professional development.
  
  

In Six Months

• Account Expertise: Develop a deep understanding of all key accounts and their performance and ad operations requirements, with a focus on biddable campaigns.
• Process Optimization: Identify and implement process improvements to enhance reporting, management, and collaboration for internal and external teams, specifically within the context of biddable platforms.
• Campaign Optimization: Achieve significant improvements in campaign performance through optimizations on various biddable solutions, working closely with internal stakeholders.
• Mentorship: Actively mentor and train junior team members, sharing best practices and knowledge related to biddable media.
  
  

In 12 Months

• Industry Expertise: Stay updated on the latest upgrades and enhancements in biddable platforms.
• Performance Improvement: Drive noticeable year-on-year performance improvements for managed accounts across biddable platforms.
• Service Expansion: Increase the adoption of other biddable services within the client portfolio.
• Data-Driven Insights: Analyze key metrics and benchmarks for different biddable platform formats, providing valuable insights to the team and clients.
• Client Education: Amplify client knowledge on the strategic approach and value of biddable platforms.
• Leadership: Lead and manage projects independently, ensuring timely delivery and exceeding client expectations.
  
  

What Your Day Job Looks Like

• Campaign Management: Independently develop and execute platform strategies and activation (i.e., Google, Microsoft Advertising, Facebook, LinkedIn, and other self-serve Platforms) and reporting of performance and digital campaigns across multiple brands.
• Multitasking and Prioritization: Manage multiple projects simultaneously, ensuring timely delivery and meeting expectations.
• Performance Optimization: Analyze campaign data on various biddable platforms to identify trends and insights, developing and implementing optimization strategies to achieve client KPIs.
• Knowledge Dissemination: Facilitate continuous learning and knowledge sharing within the team and broader organization, particularly related to biddable media best practices.
• Cross-Functional Collaboration: Effectively work within and lead cross-functional teams involving clients, internal teams, and media owners.
• Team Development: Mentor and guide junior team members, providing training and support to enhance their biddable media skills.
  
  

Minimum Qualifications

• 2-3 years of relevant experience in performance marketing
• Thorough understanding of all key biddable mechanisms and their implications
• Strong communication and presentation skills, with the ability to confidently interact with clients.
• Fluent in spoken and written English and Cantonese.
• Proven ability to mentor and develop junior team members.
• Demonstrated ability to manage projects and accounts independently.
• Candidate with less experience will be considered as Specialist
  
  

requisitionid:40652

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