Overview:

We are seeking an entrepreneurial, creative, and passionate Product Marketing Manager / Senior Manager to oversee our INDICAID portfolio. The ideal candidate thrives in a fast-paced environment, combining strategic thinking with a deep customer-centric mindset to drive product marketing success. They possess a keen eye for detail and a proven ability to develop compelling go-to-market strategies, translate customer insights into impactful messaging, and align cross-functional teams to achieve business growth and execution excellence.

Responsibilities:

• Discover brand and product growth drivers, consumer insights, and emerging trends to identify portfolio pipeline through market research.
• Collaborate with the new product development team to define business cases for new product launches and own product lifecycle management.
• Define product-specific strategy, including target segment, value proposition, and messaging across the customer journey.
• Produce product briefs, training materials, and sales and marketing collateral for clear communication with stakeholders.
• Develop and execute a comprehensive go-to-market strategy and plan while optimizing product messaging through A/B testing.
• Support external agencies and internal teams to deliver innovative market activations and achieve breakthrough results.
• Ensure cohesive collaboration with cross-functional teams to guarantee seamless strategy execution and operational effectiveness.

Requirements:

• Bachelor’s degree or higher in Marketing, Business Administration, life science or a related field.
• At least 8 years of product marketing experience, preferably in the consumer healthcare industry
• Prior experience and track record in product lifecycle management and new product launch, knowledge on market research, product positioning and GTM formulation
• Excellent analytical, strategic thinking and problem-solving skills
• Strong ability to handle ambiguity and dynamic environment, and prioritize initiatives to reach business goals independently
• Effective collaboration and communication skills
• Candidates with less experience will be considered as Product Marketing Manager

What can PHASE offer you?

• Five-day working & Bank holidays
• Medical insurance package with extended coverage to dependents
• Birthday leave
• Internal mobility opportunity
• Training opportunity to help you excel in your career
• Employee events and social clubs

We are committed to providing a working environment that embraces and values diversity, equity and inclusion. We encourage candidates to speak with our recruitment team if you require adjustments to our recruitment process to support you.

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