Responsibilities:

• Responsible for Digital Banking annual objectives, marketing strategy and budget
• Formulate marketing plans and prepare marketing materials for self-initiated/joint promotion programs and new services rollout to grow the number of customers signed up Internet Banking and Mobile Banking, increase e-banking transaction and digital banking income
• Conduct Benchmarking and Market analysis for e-channel services to strengthen their service quality and market competitiveness to improve customer experiences; Collect customer experience on digital banking services from internal staff and branches
• Analyze existing customers’ penetration of Electronic Banking usage and make recommendation for increment of new and existing customers’ penetration of Electronic Banking usage
• Manage e-channel (website/Intranet/Mobile Banking/Internet Banking/Wechat OA) and social media for promotion of our Brand, including banners, posts, contents, etc.
• Coordinate Project Management, Product Development and System Enhancement for Marketing related projects.

Requirements:

• University graduate in e-Commerce, Business Administration or related discipline
• Minimum 6 years’ relevant working experience in Digital Marketing and/or Internet Banking Services development
• Excellent project management, interpersonal and communication skills
• Customer-oriented and equipped with market intelligence
• Be a good team player and self-motivated with creative thinking mindset
• Fluent in spoken English and Cantonese, and high proficiency in written English and Chinese
• Sound Knowledge in Customer Data Analytic Tools and Mechanism

We offer competitive remuneration package and promising career opportunities to the successful candidates. Interested parties, please send full resume with current & expected salary and the date of availability to The HR Division, G.P.O. Box 2535, HK , or by clicking Apply Now. Please quote reference on your application. Information provided will be treated in strict confidence and only be used for recruitment purposes. Personal data of unsuccessful applications will be destroyed 24 months after the completion of the recruitment and selection exercise.