Reporting to the Chief Marketing Office (Wealth and Asset Management, Asia), with a matrix reporting to Regional Head of Brand, Content and Sponsorship (Insurance Segment, Asia), the successful candidate will be responsible for overseeing and driving the regional content strategy for our wealth and asset management business, and insurance segment.

In partnership with Portfolio Managers, Client Portfolio Managers, Strategists, Business, Marketing and Distribution teams, the successful candidate will seek to provide content leadership, customer-centric strategic direction and facilitate business-relevant content discussions among local markets in Asia, and stakeholders across our retail, retirement, insurance and institutional segments. The candidate will also be part of the global editorial leadership.

We’re looking for someone who sees an opportunity to change the way content marketing is done and has the drive and talent to make it happen. Financial services experience and/or Asia experience preferential providing you can still challenge and think beyond the category norms.

Position Responsibilities:

• Drive longevity, health and wealth thought leadership across Asia, being a subject matter expert on our focused investment strategies, wealth, health and asset management capabilities as well as multi-year longevity theme, contributing to promoting our integrated capabilities that cover income franchise, investment, protection and retirement solutions.
• Develop talents and provide coaching and guidance for content writers and content marketing managers to build highly relevant regional content strategies with strong consideration for each local market’s target audience and propositions.
• Facilitate business and subject matter experts’ conversations to synthesize compelling marketing and investment angles.  
• Develop high-quality, relevant, and customer-centric content for captive and partnered distributions.
• Organize and effectively manage editorial and content budget, content calendar and content partners, effectively aggregate content from across the region, explore and drive synergy and efficiency across business units to maximize content mileage and engagement across different markets and different platforms.
• Drive content performance through the funnel from building awareness and driving consideration, to nurturing prospects and engaging customers.
• Develop KPI models and performance dashboard for tracking content performance, design and execute a test and learn roadmap to determine optimum delivery and orchestration of personalized content through the funnel, via collaboration with Customer Experience teams, Digital, Analytics teams etc.
• Collaborate with other wealth channels to explore promoting owned- or partnered-contents

Experience, qualifications and skills:

• A minimum of 12 years’ experience of wealth and asset-management (or relevant content marketing and writing exposures), with proven success as a writer or content originators and relevant experience as a people leader in a regional role.
• Bachelor’s degree or higher in finance, economics, journalism, communications, or other relevant fields, firm understanding of wealth and investment concepts.
• Relevant experience with public markets is required, private markets and alternatives is a plus.
• A natural storyteller with exceptional creative skills and a journalistic mindset to continually generate original content across a range of formats – from copy and infographics to video and audio – for different platforms and audiences.
• A strong collaborator who can work across a global, regional, and local marketing structure, and build strong internal partnerships with cross functional stakeholders (local markets, distribution, digital etc.)
• Deep understanding of performance marketing and proven experience working with such teams to connect content to a company’s performance marketing activity. Results driven to ensure that commercial outcomes are being delivered from content.
• A solid understanding of content orchestration and personalization for different customer segments throughout the purchase journey.
• Fluent in Chinese and English. Fluency in other Asian languages advantageous.

關於宏利和恒康

宏利金融公司是一家業界領先的國際金融服務集團，致力於幫助人們實現「輕鬆智選，精彩人生」。我們的全球總部位於加拿大多倫多；在亞洲、加拿大和歐洲以「宏利」之名營運，在美國主要以「恒康」之名營運。我們為個人、團體和機構提供財務諮詢、保險以及財富和資產管理解決方案。截至 2022 年底，我們擁有超過 40,000 名員工、超過 11.6 萬名代理人，及數以千計的經銷夥伴，為超過 3400 多萬名客戶提供服務。截至 2022 年底，我們管理的資產規模達 1.3 兆加元（1.0 兆美元），其中投資資產總額為 0.4 兆加元（0.3 兆美元），獨立基金淨資產為 0.3 兆加元（0.3 兆美元）。我們在多倫多、紐約和菲律賓的證券交易所以「MFC」名稱進行交易，在香港證券代碼為「945」。

宏利為重視就業機會平等之雇主

在宏利／恒康，我們擁抱多元。我們致力吸引、發展並留住多元化的員工隊伍，正如我們所服務的客戶一樣多元化，並打造包容的工作環境，在充分發揮文化優勢的同時尊重個體差異。我們矢志維持公平的招聘、挽留、晉升及薪酬制度，我們管理的所有實踐及項目不會因種族、血統、原籍地、膚色、族裔、国籍、宗教或宗教信仰、信仰、性別（包括懷孕及其相關情況）、性取向、遺傳特徵、退伍軍人身份、性別認同、性別表達、年齡、婚姻狀況、家庭狀況、殘疾或受適用法律保護的任何其他因素而區別對待。

我們的首要任務是消除障礙，為員工提供平等就業機會。人力資源部代表將盡力為應徵過程中提出要求的申請人提供合理協助。  申請人要求提供協助所分享的信息將會按照適用法律及宏利政策儲存及使用。  應徵過程中如需協助，請聯絡[via CTgoodjobs Apply Now]