Description

OSL is looking for a dynamic and visionary Branding Lead to join our innovative marketing team. In this crucial role, you will be responsible for developing and executing branding strategies that enhance OSL’s position as a leader in the digital asset industry. You will drive brand engagement, establish a compelling brand identity, and create cohesive messaging across all platforms, ensuring that our brand resonates with our target audiences and aligns with our business objectives.

Key Responsibilities

• Brand Strategy Development: Create and implement a comprehensive brand strategy that defines and elevates the OSL brand in the digital asset and fintech industries.
• Messaging & Positioning: Develop and refine brand messaging and positioning to effectively communicate OSL's value proposition and differentiate us from competitors.
• Brand Guidelines: Establish and maintain brand guidelines that ensure consistent application of the brand across all marketing materials, communications, and platforms.
• Market Research: Conduct market research and competitive analysis to gain insights into industry trends, customer preferences, and emerging opportunities to inform brand strategy.
• Collaboration: Collaborate with cross-functional teams, including marketing, product development, and sales, to ensure brand alignment and consistency across all touchpoints.
• Campaign Development: Lead the development and execution of branding campaigns, ensuring alignment with marketing and business goals, and measuring their effectiveness.
• Stakeholder Engagement: Engage with internal and external stakeholders to gather feedback and refine branding initiatives, fostering partnerships that promote the brand.
• Digital Presence: Oversee the management of OSL's digital presence, including the company website and social media channels, ensuring the brand narrative is effectively communicated.
• Brand Monitoring: Monitor brand performance and reputation across various channels, adjusting strategies and initiatives as needed to maintain and enhance brand perception.
• Trend Awareness: Stay updated on industry trends, consumer behavior, and competitive shifts to identify new branding opportunities and maintain OSL’s relevance in a rapidly evolving market.
  
  

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field. A master’s degree or relevant certifications in branding/marketing is preferred.
• Minimum of 7 years of experience in brand management, marketing, or a related field, with a strong understanding of the digital assets and fintech landscape.
• Proven track record of developing and executing successful brand strategies that drive brand recognition and customer engagement.
• Exceptional strategic thinking and analytical skills, with the ability to translate insights into actionable branding initiatives.
• Strong written and verbal communication skills, capable of crafting compelling brand narratives and collaborating with diverse teams.
• Demonstrated leadership abilities, with experience managing teams and cross-departmental collaborations.
• Creative mindset with a passion for innovation, able to generate new ideas and drive brand evolution.
• Knowledge of digital marketing tools, social media platforms, and brand monitoring techniques to enhance OSL’s visibility and impact.
• Understanding of regulatory environments and compliance standards within the digital asset sector.
  
  

Benefits

About OSL

Backed by Asia’s leading public fintech and digital asset company, OSL Group (863.HK), formerly known as BC Technology Group, OSL is the world’s first SFC-licensed and insured digital asset platform. Founded in 2018, OSL has an established history in the sector and is recognised by many as the leader in providing comprehensive regulated and licensed digital asset solutions.

OSL offers custody, omnibus, tokenisation and wealth management services, which deliver institutional clients in addition to professional and retail investors access to the best-in-class digital asset platform, along with a fully regulated liquidity pool. OSL’s secured and insured hot and cold wallet infrastructure also ensures the safekeeping of digital assets with timely transaction settlements.

As the digital asset industry continues to evolve, so does OSL. OSL’s simple and tailored approach compliantly navigates international clients through the evolving digital assets environment.

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