WeLab, a leading pan-Asian fintech platform, operates two digital banks (WeLab Bank and Bank Saqu by Bank Jasa Jakarta) as well as multiple online financial services in Hong Kong, Mainland China, Indonesia, and Malaysia, with over 60 million individual users and over 700 enterprise customers. WeLab uses game-changing technology to help users access credit, save money, and enjoy their financial journey.

At WeLab, we always put our people first. Embarking on a career with WeLab means being part of the driving force to make financial services accessible for everyone. In our flat and agile organization, you will get all the opportunities to make real impacts and deliver change. Most importantly, while you achieve greatness, we will ensure you have an amazing experience at WeLab! 

Our team is energetic and passionate who can deliver and execute, and we are looking for intellectually curious, open-minded, and smart-working individuals who are just as passionate as we are about making financial services enjoyable. 

Join us to build a better financial future for everyone! 

About You:

• You're a go-getter with mad juggling skills (or multiple hats) who can thrive in a fast-paced, agile environment 
• You enjoy doing purpose-led and meaningful work 
• You have a strong thirst for knowledge and are driven to find solutions that don't exist yet 
• You are comfortable with ambiguity and extremely resourceful (in your past life, you could've been a detective) 
• You always find a way to get things done without sacrificing the quality of your work, integrity, and values 
• No task is off limits for you 
• You are humble and prioritize the success of the team over your own with an eagerness to help those around you 
• You don't shy away from challenges and can bounce back from setbacks 

About this role:

• This position is responsible for assisting the Head of Marketing for driving long-term, sustained growth by building and strengthening the WeLab Bank Brand through consistent marketing communication to the target audience. He/she will lead the team to deliver engaging and impactful messages to drive overall branding.
• This role also need to initiate / execute non-lending products campaigns, performance marketing to achieve different KPIs. He/She also needs to participate in new product / technology development to ensure the customer experience / journey is good enough. 
• We are a team striving for World-class marketing campaigns recognized by numerous of industry awards. This incumbent will contribute to optimize quality and effectiveness of various integrated marketing campaigns, including ATL, BTL, event and digital. He/she will have the opportunity to drive the brand direction of a FinTech Company, change consumer behavior and alter the perception of financial companies in the Hong Kong financial sector with our unique brand assets of Fintech empowerment. The role requires a creative and open-minded individual who is looking to work in a challenging but rewarding environment

What you’ll do and what success looks like in this role:

• Lead the strategic planning and execution of all branding & non-lending campaigns
• Collaborate with key stakeholders to identify the best campaign ideas and execution to enhance the achievement of the company business goals
• Lead the end-to-end planning and implementation process of campaigns including marketing, segment and product campaigns. 
• Propose new ideas for marketing campaigns to meet consumers’ needs with our products’ uniqueness
• Direct creative & media agencies and vendors in developing quality marketing campaigns in a timely manner to drive business goals
• Evaluate campaign effectiveness to ensure that initiatives are measurable and reportable
• Manage the day-to-day monitoring and handling of owned social media channels
• Stay on top of current market dynamics and be aware of competitors’ products and marketing campaigns
• Participate in identifying consumers’ needs and develop new products/technology to enhance customers’ experiences
• Proactively work with internal stakeholders to understand business needs to drive business initiatives and campaign responses to derive learning for future improvement
• Plan and manage marketing budget within approved limits

What is required and what we’re looking for:

• University graduate or equivalent
• Over 10+ years of experience in brand and marketing role 
• Experience in the banking or financial service highly advantageous
• Ensure deliverables are accurate, meet expected standards, and compliant to all applicable regulation and governance processes
• Proven experience in branding and marketing, with a strong focus on branding campaigns, digital content strategy and social media
• Excellent stakeholder management, project management and problem-solving skills. Strong business acumen and results oriented, will proven track record in achieving business results
• Team player who is creative, innovative, flexible, independent, and willing to learn in a dynamic working environment
• Coach and develop team members to ensure timely and quality deliverables which comply with company standard, customer friendly and unique in from the market 
• Support Head of Marketing to build a positive work culture within the team and ad hoc projects / tasks from management
• Excellent command of both written and spoken English and Chinese; with fluency in Putonghua being an advantage

Perks and Benefits to enrich your experience at WeLab:

• Learning and development stipend - we value lifelong learning and believe the best way to invest in our employees is to encourage them to continue to learn 
• Wellness and happiness – Numerous activities to let you focus on your physical and mental wellbeing. We allow flexible time offs to take care of personal matters and to enjoy time with family and friends 
• Comfortable and positive work environment – Open plan office for easy collaboration and social with your colleagues, or branch out into your own thinking pods when needed, with FREE food and drinks for when you want to recharge 
• Work smart, play hard – Connect with your colleagues over food and drinks at the stocked pantry, in the spacious social area with board games and a ping pong table, or over activities like hiking, yoga, badminton, etc. 
• A big and contagious smile on everyone’s face to make you happier :) 

WeLab’s Awards & Recognitions:

• Asia Banking Finance Retail Banking Awards: Virtual Bank of the Year - Hong Kong  
• CNBC Disruptor 50: the only Hong Kong-based company on the list 
• Financial Times Asia-Pacific High-Growth Companies: #2 in ranking  
• The Chinese University of Hong Kong “Corporate Innovation Index”: #1 in ranking 
   

We offer a competitive salary package to the successful candidate. If you are interested in joining this exciting team, please apply with resume via the "Apply" button below.

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