Company Profile
Our client is a leading international e-commerce platform specializing in Asian beauty and fashion products from South Korea, Japan, and China. They offer a dynamic working environment and excellent growth opportunities.

Responsibilities

• Influencer Marketing Strategy Development:
• Craft and implement comprehensive influencer marketing strategies that align with the company's overarching marketing goals, with a focus on strengthening brand awareness in key English-speaking markets (US, UK, Australia, Canada).
• Identify and evaluate a diverse portfolio of influential social media personalities across platforms like YouTube, Instagram, and TikTok.
• Campaign Execution and Collaboration:
• Work closely with cross-functional teams to ensure the seamless execution of influencer marketing campaigns and diverse projects.
• Manage the influencer marketing budget and monitor the performance of campaigns against established KPIs.
• Performance Tracking and Optimization:
• Provide regular performance reports on influencer partnerships and campaign results, analyzing data to recommend areas for improvement and growth.
• Review and assess the team's overall performance, identifying opportunities to enhance efficiency and scalability.
• Team Leadership and Mentorship:
• Oversee a team of 4 professionals, fostering a collaborative, goal-oriented work environment.
• Mentor and guide the team members to help them achieve the department's objectives.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field
• Minimum 8 years of relevant experience in marketing, with a proven track record in managing teams
• Exceptional oral and written communication skills in English
• Proficient in social media platforms and knowledgeable about influencer marketing strategies
• Strong data analysis capabilities and the ability to interpret performance metrics
• Excellent interpersonal and communication skills
• Highly organized with a keen eye for detail
• Adept at multitasking, prioritizing tasks, and thriving in a fast-paced environment
• Analytical mindset with a proven ability to drive growth and continuous improvement
• Exceptional relationship-building skills

Desired Skills

• Proven track record in developing and executing successful social media strategies and campaigns
• Ability to analyze customer interactions and social media trends to inform content planning and optimization
• Strong copywriting and visual design skills to create engaging and on-brand content
• Understanding of social media algorithms and best practices for organic growth and paid advertising
• Experience in managing and mentoring a team of content creators and social media specialists
• Data-driven mindset with the ability to measure and report on the performance of social media initiatives
• Creativity and adaptability to stay ahead of the curve in the ever-changing social media landscape
• Excellent problem-solving and decision-making skills
• Attention to detail and a commitment to maintaining brand consistency across all social media channels

Company Benefits

• 5-day work week.
• International and enjoyable working environment.
• Medical and dental insurance coverage.
• Staff discounts on the e-commerce platform.
• Annual, birthday, and exam leave with full pay for sick leave.
• Stock options available.

Job Type: Full-time

Pay: $40,000.00 - $50,000.00 per month

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