Responsibilities:

• Develop and manage marketing campaigns across all digital channels including social media, SEM, SEO, PPC and third parties
• Manage and maintain website and database. Optimise content and analyse performance through weekly internal reports to continually improve, visibility and conversion rate
• Continually work on the Search Engine Optimization of the websites and liaise with web agency to fix any errors or bugs in online content
• Create and execute social media strategy and target audience research
• Edit and post videos and content to online sites
• Create online banner adverts and oversee pay per click (PPC) ad management
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
• Work closely with the restaurant teams & Brand Managers to implement marketing campaigns
• Build and maintain relationships with online media and KOLs
• Develop marketing plans for new menus, seasonal activity and restaurant openings
• Maintain CRM tools and improve online customer experience and engagement
• Draft copy for all digital content, create photography shoot lists and artwork briefs
• Maintain monthly digital budget for social advertising and online media whilst evaluating ROI
• Monitor industry trends and competitor activity

Requirements:

• College or Degree holder in marketing / communications / digital
• Good command of spoken and written English, Cantonese and Mandarin
• Self-motivated with the ability to work independently and under pressure
• 3 years’ marketing experience in an international and multi-lingual environment
• Working knowledge of full Adobe Creative Suite, photography skills preferable
• Good presentation & communication skills