Location: Hong Kong
About our project - GEDA
GEDA is a cutting-edge Web3 esports platform redefining the intersection of gaming and blockchain technology. Backed by CGA, an esports powerhouse in Hong Kong with over a decade of experience collaborating with giants like Riot, Counter-Strike, and EA Esports for international tournaments, we’re building a community-driven ecosystem where players, creators, and enthusiasts thrive. With our dedicated crypto marketing arm, we also empower the growth of Web3 projects, blending innovative tech with immersive experiences. Join us to shape the future of the decentralized world!
Job Summary
We’re seeking a dynamic and hands-on Marketing Manager/Executive to lead our marketing efforts with a deep focus on Web3 and crypto communities. You’ll be the mastermind behind our social media presence (especially on X), driving campaigns, crafting meme-worthy content, and executing strategies to boost platform traffic. If you live and breathe Web3 trends, have a knack for influencer collaborations, and can juggle ads, promotions, and analytics like a pro—this is your chance to shine.
Key Responsibilities
- Social Media Operations: Own and operate our social media channels (primarily X), managing campaigns, creating engaging content (including memes), and ensuring consistent brand presence.
- Promotions & Ads: Plan and execute promotional campaigns, place targeted ads, and optimize performance to drive user acquisition and engagement.
- Analytics & Strategy: Produce detailed reports, analyze performance metrics, and propose data-driven solutions to increase traffic and grow our community.
- Web3 Content Creation: Develop regular posts and trending meme content that resonates with the crypto and gaming audience, staying ahead of Web3 market trends.
- Influencer Partnerships: Leverage your experience to collaborate with influencers and KOLs (Key Opinion Leaders) in the Web3 and esports space to amplify our reach.
- Press Releases (Bonus): Draft and distribute press releases to crypto and gaming media outlets to elevate our brand visibility.
- SEO/SEM: Apply your knowledge of SEO and SEM to enhance discoverability and optimize marketing efforts.
Qualifications
- Experience: Minimum 3 years of proven marketing experience in Web3, crypto, or blockchain projects.
- Web3 Expertise: Active on Crypto X, with a strong understanding of Web3 trends, market dynamics, and community culture.
- Language Skills: Fluent in English and Chinese (written and spoken) to engage diverse audiences.
- Hands-On Mindset: A proactive doer who thrives in a fast-paced environment and isn’t afraid to roll up their sleeves.
- Influencer Experience: Demonstrated success working with influencers or KOLs in Web3 or gaming.
- Technical Know-How: Familiarity with SEO/SEM tools and strategies to drive organic and paid growth.
- Bonus Points: Experience with press releases or PR in the crypto space.
What We’re Looking For
- A creative yet analytical marketer who can blend Web3 savvy with esports passion.
- Someone who’s “in the trenches” of Crypto X, knows the latest memes, and can turn trends into traction.
- A strategic thinker who can pivot fast, experiment boldly, and deliver results.
Why Join Us?
- Be part of a pioneering Web3 esports platform with massive growth potential.
- Work remotely with a team that values innovation, hustle, and a good laugh.
- Shape the marketing playbook for a project that’s redefining gaming in the blockchain era.
Bonus: Include your favorite crypto meme to show us you get the vibe!
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