Overview of job:

GroupM is the world’s largest media investment company and is a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Manager – Ad Operations to join us.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role:

This role reports to the Head of Biddable.

3 best things about the job:

• Collaboration and Growth: Work alongside a young and dynamic team, fostering a collaborative and supportive environment for professional development.
• Client Impact: Directly manage campaigns setup for leading brands, driving tangible business results through thorough tracking and measurement solutions.
• Continuous Learning: Expand your expertise in performance media as part of our growing Center of Excellence, staying at the forefront of industry trends and technologies, particularly related to DCM and ad tech.

In this role, your goals will be:

In 3 months

• Understanding Nexus: Gain a comprehensive understanding of GroupM agency and Nexus team structures, specific client requirements, and digital ad operations workflows
• Building Relationships: Establish relationship with various stakeholders, both internal and external parties
• Mastering Processes: Familiarize yourself with Nexus workflow process and provide guidance to the team to ensure seamless implementation with accuracy across different platforms (e.g. Campaign Manager, IAS, Double Verify, etc)

In 6 months

• Improvement Implementation: Leads the team to identify and implement opportunities for improvement.
• Conduct Analyses: Perform complex analyses of a range of information and identify issues before they become problems.
• Effective Communication: Communicate effectively with various parties within the digital spectrum for effective campaign delivery, such as GroupM agency planners, creative agencies, and digital publishers.
• AdTech Consultation: Provide consultation on ad tech architecture, lead consultation, and deployment of tracking and measurement solutions.

In 12 months

• Industry Expertise: Promote and demonstrate knowledge of new trends, channels and technologies across ad operations.
• Initiative Deployment: Provide leadership and support on the testing and deployment of regional initiatives
• Strategic Partnership: Act as a strategic partner to provide consultation on the correct setup of campaigns, tagging strategy, and the use of web technologies to meet client needs
• Team Leadership: Establish a clear vision and directions for the AdOps team, ensuring alignment with overall GroupM objectives.

What your day job looks like:

The Ad Operations Manager works closely with GroupM Agency Planners, GroupM Nexus teams, and other GroupM divisions to execute and improve digital AdOperations and processes, with a strong focus on DCM. This role involves providing technical expertise through third-party tracking technologies and solutions. Key responsibilities include:

• Addressing all technical specifications across material requisitions, handling creative assets, and tracking requirements across biddable and non-biddable digital activities.
• Regular review and improvement of AdOperations processes to enhance campaign delivery, ensuring governance and compliance with finance processes and other GroupM policies.
• Facilitating cross-functional team collaboration, encouraging knowledge sharing, and advocating best practices in AdTech trends and new technologies, particularly related to DCM.

Minimum qualifications:

• 4-5 years of digital AdOps experience and excellent knowledge in digital media
• At least one Tag management system certification, with a strong preference for DCM certification.
• Able to effectively develop and motivate people to achieve joint goals
• Meticulous attention to detail and effective communication skills
• Able to efficiently prioritize and delegate tasks
• Passionate about digital media, AdTech and technology and eager to keep learning

Interested parties please click Apply Now to apply job.

More about GroupM Nexus

GroupM Nexus is the industry’s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM’s agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, and a culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world’s leading advertisers.

Discover more about GroupM at www.groupm.com
Follow @GroupMAPAC on Twitter

About Hong Kong

Hong Kong SAR’s small yet highly dynamic and efficient media market allows us to operate with agility. Its internet and digital penetration continue to grow year-on-year and has the highest smartphone penetration in Asia Pacific at 87%, while tablet ownership clocks in at 57%. Hong Kong SAR’s digital market boasts a healthy mix of local, regional and global players, providing new opportunities in the media space.

If you want a future in media and communications, and believe in Hong Kong SAR’s belief of “work hard, play hard”, there is clearly no place more vibrant, challenging and exciting than Hong Kong SAR, where opportunities for you to innovate and grow are unparalleled.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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