Key Responsibilities
 

• Brand Strategy Development : Create and implement a comprehensive brand strategy that defines and elevates the OSL brand in the digital asset and fintech industries.
• Messaging & Positioning : Develop and refine brand messaging and positioning to effectively communicate OSL's value proposition and differentiate us from competitors.
• Brand Guidelines : Establish and maintain brand guidelines that ensure consistent application of the brand across all marketing materials, communications, and platforms.
• Market Research : Conduct market research and competitive analysis to gain insights into industry trends, customer preferences, and emerging opportunities to inform brand strategy.
• Collaboration : Collaborate with cross-functional teams, including marketing, product development, and sales, to ensure brand alignment and consistency across all touchpoints.
• Campaign Development : Lead the development and execution of branding campaigns, ensuring alignment with marketing and business goals, and measuring their effectiveness.
• Stakeholder Engagement : Engage with internal and external stakeholders to gather feedback and refine branding initiatives, fostering partnerships that promote the brand.
• Digital Presence : Oversee the management of OSL's digital presence, including the company website and social media channels, ensuring the brand narrative is effectively communicated.
• Brand Monitoring : Monitor brand performance and reputation across various channels, adjusting strategies and initiatives as needed to maintain and enhance brand perception.
• Trend Awareness : Stay updated on industry trends, consumer behavior, and competitive shifts to identify new branding opportunities and maintain OSL’s relevance in a rapidly evolving market.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field. A master’s degree or relevant certifications in branding/marketing is preferred.
• Minimum of 7 years of experience in brand management, marketing, or a related field, with a strong understanding of the digital assets and fintech landscape.
• Proven track record of developing and executing successful brand strategies that drive brand recognition and customer engagement.
• Exceptional strategic thinking and analytical skills, with the ability to translate insights into actionable branding initiatives.
• Strong written and verbal communication skills, capable of crafting compelling brand narratives and collaborating with diverse teams.
• Demonstrated leadership abilities, with experience managing teams and cross-departmental collaborations.
• Creative mindset with a passion for innovation, able to generate new ideas and drive brand evolution.
• Knowledge of digital marketing tools, social media platforms, and brand monitoring techniques to enhance OSL’s visibility and impact.
• Understanding of regulatory environments and compliance standards within the digital asset sector.

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