Job No.: 498813
Employment Type: Full time
Departments: Personal Banking and Wealth Management Department
Job Functions: Strategic Planning, Marketing

Responsibilities

• Explore new Fintech, AI and digital marketing trends & technology and harness big data to identify business opportunities
• Support digital proposition development of the commercialization strategy and partnership strategy to drive new digital leads, content partnerships
• Work closely with cross-functional teams to drive the end-to-end delivery of digital transformation and commercialization projects from user requirements gathering, UXUI design, UAT to staff training and market launch plan
• Leverage big data and AI to optimize customer experience and uplift digital sales conversion rate
• Support the design and management of omni-channel customer contact strategy to optimize product offerings and customer propositions
• Leverage latest digital marketing tools and Martech to implement effective promotional campaigns to maximize the ROMI and drive business targets
• Manage business and operational risks and ensure compliance with regulatory guidelines and policy across all areas of work

Requirements

• University degree or above in any disciplines with 3-5 years working experience in banking or financial industry is preferred
• Proven experience in digital project management, digital marketing and digital commercialization
• Professional qualification of CFP/ CFA/ CFMP/ PMP/ ACP would be an advantage
• Excellent communication, influencing and presentation capability
• Strong analytical, problem solving and decision-making skills, with great sense of ownership and responsibility to the assigned task.
• Proficiency in spoken and written English and Chinese. Mandarin would be an advantage

We offer competitive remuneration package and comprehensive fringe benefits including medical and life insurance, and different types of allowances to the right candidate. Interested parties, please submit your application online. For details, please visit our website http://www.bochk.com

To apply:  https://careers.pageuppeople.com/798/cw/en/job/498813/senior-segment-manager-business-banking=11232

Data collected would be used for recruitment purposes only. It might also be disclosed to our subsidiaries or Associated Companies to process the information for appointment. Applicants who do not hear from us within 8 weeks may consider their application unsuccessful and their data will be destroyed within 12 months of receipt.