Marketing & Communications Manager 

Generation: You Employed (HK) Limited 

GENERATION HONG KONG: THE NEW EDUCATION TO EMPLOYMENT NON-PROFIT PLATFORM

We're expanding! 

ARE YOU OUR MATCH? 

Generation Hong Kong is not the typical non-profit organization (NGOs) that you could imagine. Instead, we’re a fast-growing non-profit start-up that doesn’t only solve problems but also drive system changes in the education to employment space. We are a team of passionate individuals coming from different backgrounds and professions, from commercial to education and non-profit sectors. "Better our Best" is our value that brings us all together. If you are open-minded, agile and want to drive changes at a deeper systemic level, this is the place that feels like home. 

WHO WE ARE 

Generation is an independent nonprofit founded in 2014 by McKinsey & Company to help bridge the education to employment gap - at speed and scale. We have trained and graduated 119,000+ people into careers across 18 countries with diverse social, economic and labor-market contexts. Our effort in Hong Kong covers 7 training programs in 3 future-oriented industries since 2018. Over 1,000 learners have been trained from over 40 cohorts. And the employment rate of our learners after graduation is close to 90%. Everything we do is to support underserved individuals into life-changing careers. We believe our proven methodology can eventually serve millions of stakeholders including individuals and employers. We will never be perfect, and we always have more to learn. We use data, experience, and dialogue to grow and improve. And we are collaborating closely with our partners to drive the systemic change in the education to employment space.

WE ARE NOW LOOKING FOR

Marketing and Communications Manager*

Candidate with lesser experience will be offered the role of Assistant Manager.

JOB OVERVIEW 

The Marketing and Communications Manager will play a pivotal role in initiating, and implementing marketing and communications initiatives that align with program objectives of a project that aims to foster an elder-centric compassion ecosystem by cultivating and nurturing change champions in Hong Kong. The person will report to the Director, Marketing & Communications, with a dotted reporting line to the Program Director for matters related to content, event and campaign development, and communications-related project support. Collaborating closely with cross-functional teams and the funder, the Manager will ensure alignment across all stakeholders to achieve successful initiatives delivery. 

WHAT YOU WILL DO:

● Plan and execute marketing and communication campaigns to strategically enhance public awareness, strengthen stakeholder (especially industry) engagement, and scale impact. 

● Develop communication materials, content, and campaigns (including PR and knowledge management initiatives) to effectively promote the program and reach target audiences.

● Identify and/or create speaking and other industry engagement opportunities to facilitate discussions on project-related topics.

● Organize public events and/or exhibitions to increase the demand for compassionate eldercare talent and improve the sector’s image.

● Track and analyze the performance of online and offline campaigns, refining marketing initiatives and strategies accordingly.

● Coordinate with vendors and agencies to execute marketing and communication initiatives.

● Plan and manage the communications budget.

● Perform other marketing-related tasks as assigned by management.

WHAT CALIBRES YOU NEED TO POSSESS:

• 5-7 years of experience in marketing and communications, preferably in NGOs, education, business management, project management, or charity projects in Hong Kong.
• Experience in planning and/or executing both online and offline campaigns and initiatives, such as events, content creation, advertising, media engagement, and/or performance tracking.
• Basic knowledge of graphic design, publication layout, booth/exhibition design, and video production. Familiarity with tools such as Adobe Photoshop, Illustrator, InDesign, or video editing software is a plus.
• An innovative communicator and skilled copywriter, proficiency in both written and verbal English and Chinese (Cantonese).
• A strategic and creative mindset to contribute to program objectives, align communication initiatives with goals, and support key KPIs.
• Strong project management skills with a problem-solving approach, ensuring timely delivery while maintaining attention to detail.
• Strong interpersonal skills and ability to build relationships.
• Demonstrated ability to work independently and manage multiple priorities without day-to-day guidance. 
• Immediate availability is preferred.

To apply, please send a cover letter and resume with last and expected salary to [via CTgoodjobs Apply Now]

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