DA Global is a Hong Kong, Singapore and US licensed financial institution that provides a one-stop solution service of investment in equities, derivatives, and wealth management products. We are devoted to empowering individual investors to invest in better and wiser ways through our digitized trading platform and tutor community.
We are seeking a creative and results-driven Media Operations Specialist to manage content planning, daily operations, and user growth across multiple platforms (Douyin, Rednoten小紅書, Bilibili, etc.). You will develop data-driven content strategies aligned with brand identity to enhance visibility, audience engagement, and conversion rates, supporting the company’s market objectives.
Key Responsibilities
1.Content Strategy & Execution
Develop monthly/quarterly media plans, including topic ideation, copywriting, and visual content (graphics/videos) tailored to brand guidelines.
Produce high-quality original content to maximize reach and user interaction.
Monitor trending topics and rapidly generate creative responses to boost brand exposure.
2.Platform Management & User Growth
Oversee daily operations for corporate social media accounts, including content publishing, fan engagement, and comment moderation.
Design and execute audience growth strategies through campaigns, cross-industry partnerships, and KOL collaborations to drive retention and conversions.
3.Data Analysis & Optimization
Analyze operational metrics (views, engagement rate, follower growth, conversion rate) and deliver actionable insights via performance reports.
Continuously refine content strategies based on data feedback.
4.Cross-functional Collaboration
Collaborate with design, product, and sales teams to align content with brand campaigns and product launches.
Liaise with external vendors (e.g., MCN agencies, ad platforms) to coordinate resource allocation.
Requirements :
Qualifications
Bachelor’s degree or above, preferably in Journalism, Marketing, Advertising, or related fields.
1-3 years of experience in social media operations with deep knowledge of platform algorithms (e.g., Douyin, Rednote).
Proficiency in office software (Excel/PPT) and analytics tools.
Core Competencies
Exceptional copywriting skills and digital savvy to create viral content.
Strong data literacy with the ability to drive decision-making through metrics.
Basic graphic/video editing skills (experience with PS/CapCut preferred).
Soft Skills
Passion for social media trends and emerging technologies (e.g., AIGC, short-form video).
Resilience in fast-paced environments and strong teamwork ethic
We Offer
***Interested parties please send your resume stating your present and expected salaries by clicking Apply Now.***
Company Overview
DA International Financial Service Limited has been established in Hong Kong for 13 years. Licensed by the SFC in Hong Kong, the company offers brokerage services for a variety of products, including global stocks and futures. DA International is proud to be ranked among the Top 3 brokers in trading volume within the Asia Pacific region for CME (Chicago Mercantile Exchange Group, the NO.1 futures exchange in the world) products.
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