Reporting to the Associate Director of Parent Education and Marketing, the Social Media Specialist is responsible for developing and executing engaging social media content across 3 professional services offered by the AISL Group: AISL Academy, AISL Outdoor and AISL Mall.

Responsibilities:

• Contribute and create editorial contents on brands’ digital platforms including Facebook & Instagram to drive traffic to online channels and ultimately, boost traffic and sales
• To create social media strategies to improve brand awareness amongst target customers; drive engagement and build up communities online
• Involve in the end-to-end digital content process: from strategy planning and content creation to editing, scheduling and Ad boosting
• Research and brainstorm creative and exciting content ideas for social media platforms
• Collaborate with other departments to ensure social media content is delivered in a timely schedule
• Oversee site metrics, interact with readers, and be responsible for creative design with the designer
• Understand the targeted audience for each social channel, creating persuasive content that strikes a chord with the intended audience, and unique to the typical interactions of each channel
• Responsible for paid strategies and will need to be adept at using tools such as Facebook Ads Manager or other paid options on channels
• Support ad-hoc offline events and client communications

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field
• Writing and communication skills are a must
• At least 2 years of relevant experience in social media, and digital marketing experience is an advantage
• Agency experience is an advantage
• Excellent Chinese and English writing skills
• Strong project management, writing and editing skills
• Good conceptual thinking, creative and attention to details
• Passionate, positive and willing to work independently and in a team
• Interested in and knowledgeable about online learning, outdoor education and affiliate marketing
• Immediate available is preferred

The successful candidate can expect a competitive package including a salary that reflects the importance of the position, a performance-related annual bonus and many further benefits.

AISL Education Group is committed to the safety and protection of children. All employees are expected to comply with our School Child Protection and Safeguarding Policy.

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