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The Assistant Manager supports the Partnership Marketing Manager in developing and executing marketing strategies, campaigns, partnerships and events to promote the company's brand, products and services. This role assists with market research, content creation, campaign, event and partnership management, and performance analysis to drive brand awareness, client engagement and prospects.
Key Responsibilities:
Conduct market research to gather insights on target customers, competitors, and industry trends
Support the development of marketing plans, campaigns, events, content and promotion communications
Coordinate the execution of marketing campaigns and events across various offline and online channels
Monitor and analyze marketing campaign performance, providing recommendations for optimization
Assist with the management of marketing budgets, key stakeholder, partner and vendor relationships
Stay up-to-date on the latest marketing trends, tools, and best practices
Collaborate cross-functionally with channels, product and other teams to align on marketing initiatives
Provide administrative support and ad-hoc support to the Marketing Manager as needed
Qualifications:
Bachelor's degree in Marketing, Communications, PR or a related field
5+ years of Marketing experience in a Marketing Communications / Marketing Partnership/ PR role
Excellent written, content creation and communication skills
Proficient in using Marketing tools and platforms
Excellent organizational and project management abilities
Strong in stakeholder, partner and vendor management
Attention to detail and ability to multitask in a fast-paced environment
Collaborative mindset, can-do attitude and willingness to learn
Candidate with less experiences will be considered as Senior Officer, Product Marketing & Communications
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