Role – Performance Marketing Manager

Location – Wan Chai, Hong Kong (Fully Onsite)

Salary – Open to discuss

Our client is seeking a strategic and data-driven Performance Marketing Manager to lead and optimize digital campaigns across global markets. This role focuses on audience acquisition, engagement, and ROI maximization through multi-channel marketing.

Key Responsibilities:

• Develop and execute performance marketing strategies tailored to different regions.
• Manage and optimize campaigns across Facebook, Instagram, LinkedIn, TikTok, WeChat, and Google Ads.
• Implement lead generation initiatives and conduct A/B testing for campaign improvement.
• Utilize Google Tag Manager (GTM) and analytics tools for data tracking and insights.
• Collaborate with cross-functional teams and manage vendor relationships.
• Lead and mentor a team to drive marketing performance.

Requirements:

• 6+ years in performance marketing, with global campaign management experience.
• Fluency in Cantonese, Mandarin, and English (written & spoken).
• Strong experience with Facebook, Instagram, LinkedIn, TikTok, WeChat, and Google Ads, with a track record of delivering strong performance.
• Expertise in Google Analytics, Adobe Analytics, GTM, and paid media platforms.
• Strong analytical skills and ability to optimize campaigns based on data insights.
• Fintech experience is a plus.

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