As a global multi-brand luxury travel retailer, we are looking for a passionate individual to join DFS Marketing team supporting Social Listening and Brand and Campaign Engagement activities.

What you will be doing:

Social Listening

• Overall Traveler Trends Monitoring:
• Monitor and analyze PRC travel trends and related topics, providing insights into consumer behavior and preferences.
• Monitor and analyze rest of world travel trends and related topics, providing insights into consumer behavior and preferences.
• Identify and report on hot search topics relevant to travel.
• Social Buzz & Sentiment Monitoring (regular and campaign basis):
• Monitor DFS-related discussions and keywords across various social media channels, track brand mentions, sentiment, and trends across various platforms.
• Develop insights into audience demographics and behaviors in different regions.
• Monitor and recap campaign performance on social exposure (mentions), sentiment analysis, social buzz creation (engagements).
• Social Insights Analysis:
• Analyze and summarize social media data to identify key insights and implications for key market and key targeting audience.
• Analyze and summarize social media data to identify key insights and implications for global campaign communication strategy development.
• Category Trend Analysis:
• Track and analyze trends in specific categories including WJA (Watches, Jewelry, Accessories), Beauty, and Fashion.
• Share findings related to audience engagement and content performance within these categories.
• Duty-Free Market Trend Monitoring & Competitor Study:
• Analyze global buzz and sentiment surrounding DFS, including trending topics and keywords.
• Generate reports on audience sentiment and their perceptions of DFS offerings.
• Social listening tool management, regular reporting & exploration
• Manage the social listening tools and vendors, explore potential optimizations and add-value reports.
• Maintain social listening dashboard and provide necessary reports.
  
  

Brand and Campaign Engagement

• Assist in Campaign Planning and Execution:
• Support the development and implementation of marketing campaigns.
• Coordinate with internal teams and external partners to ensure timely execution of campaigns.
• Monitor and report on campaign performance metrics.
• Content Creation and Management:
• Assist in creating engaging content for various marketing channels, including social media, email, and apps.
• Help manage the content calendar and ensure consistent brand messaging.
• Social Media Engagement:
• Monitor and engage with our audience on social media platforms.
• Assist in developing strategies to increase brand awareness and engagement.
• Market Research and Analysis:
• Conduct research on industry trends, competitor activities, and consumer behavior.
• Provide insights and recommendations based on research findings.
• Event Coordination:
• Support the planning and execution of brand events and activations.
• Assist in coordinating logistics and managing event-related communications.
• Administrative Support:
• Assist with administrative tasks related to marketing and branding activities.
• Maintain organized records and documentation of campaigns and projects.
  
  

Ideal Candidate:

• Obtained/ Currently pursuing a degree in Marketing, Communications, Business, or a related field.
• Strong interest in brand management and marketing.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office Suite and familiarity with social media platforms.
• Creative mindset with attention to detail.
• Ability to work independently and as part of a team.
• Strong organizational and time-management skills.

All applications applied through our system will be delivered directly to the advertiser and privacy of personal data of the applicant will be ensured with security.