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Senior Digital Marketing Executive

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Job ref no.: 3/03/SDME/CCM/TDC/CT
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Senior Digital Marketing Executive

Hong Kong Trade Development Council
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Job Highlights

  • Execute corporate digital campaigns and monitor result and optimisation
  • Produce regular reports on traffic and engagement, and social media KPI
  • > 4 years’ exp. in digital project/social media marketing; Agency exp. preferred

Responsibilities:

  • Assist in the development of GoGBA digital platforms (WeChat mini-program and website), including technical developer liaison, content management system maintenance, advertising and publicity support.
  • Support the planning and execution of corporate digital campaigns; assist in monitoring result and optimisation.
  • Produce regular reports on traffic and engagement, social media KPI, content review and advertising review.
  • Produce regular internal communications on social media updates, resources and trends.
  • Assist in team administration, including but not limited to meetings and budgeting

Requirements:

  • University graduate with at least 4 years’ hands-on experience in digital project/social media marketing; solid experience on digital platform management strongly preferred
  • Presentable and creative self-starter with good business acumen
  • Strong in data analysis, attention to details
  • Previous experience with corporate website, app and social media accounts management a definite advantage
  • Knowledge on digital/social analytics tools preferred (e.g. Google Analytics, Adobe Analytics, Meltwater, etc.)
  • Agency experience preferred
  • Proficient in MS Word, Excel and PowerPoint

Remuneration and Benefits:

Salary will be commensurate with qualifications and experience. A competitive remuneration and benefits package, including annual leave, medical and dental benefits, will be offered.

Application Procedure:

Interested candidates are invited to complete the application form on our website. Those who do not hear from us within EIGHT WEEKS after the closing date may assume their applications were unsuccessful.

 

All information provided by applicants will be treated in strict confidence and used only for recruitment purposes. Applicants may be considered for other suitable positions within the Council. Their personal data will be destroyed six months after the selection is finalised.

More Information

Job ref no.3/03/SDME/CCM/TDC/CT
SalaryN/A (Search your salary info in SalaryCheck)
Job Function
Work Model
  • On-site / At the workplace
Industry
Employment Term
  • Full-time
  • Permanent
Experience
  • 4 years - 20 years or above
Career Level
  • Non-management level
Education
  • PhD or Doctorate
  • Master's degree
  • Degree
Overview

The Hong Kong Trade Development Council (HKTDC), the statutory organisation promoting Hong Kong’s external trade, seeks dynamic, high-caliber and experienced professionals to join our Corporate Communications & Marketing Department.