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Digital Marketing Executive

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Job ref no.: CTDME - MCE (Platform)
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Digital Marketing Executive

CTgoodjobs (Career Times Online Limited)

Job Highlights

  • 16 days annual leave + 2 days special leave
  • Formulating comprehensive advertising plans
  • Developing innovative social media content strategies

With drive and agility, we transform.

You can enjoy:

  • 5-day work week
  • 16 days annual leave
  • Special leaves (birthday leave, anniversary leave, marriage leave, etc.)
  • Competitive salary and Discretionary bonus
  • Comprehensive medical & life insurance
  • Friendly working environment with dynamic and talented team members
  • Smart and casual attire
  • Learning and development opportunities
  • Convenient office located near Quarry Bay MTR station

A typical day in this role:

  • Develop and implement innovative social media content strategies, encompassing copywriting, content editing, and image creation/editing to enhance brand visibility and engagement.
  • Create and manage compelling content for various social media platforms (e.g., Facebook, Instagram, YouTube, Threads, WeChat, etc) to boost audience interaction.
  • Analyse and optimize campaign performance across Facebook, SEM, YouTube, GDN, and SEO channels to meet marketing objectives and drive measurable results.
  • Monitor and maintain reports for internal apps and digital campaigns, regularly tracking key performance indicators (KPIs) to assess effectiveness and refine strategy.
  • Assist in formulating comprehensive advertising plans for search, display, video, and social media to increase CTgoodjobs membership, website/mobile app traffic, job applications and app downloads.
  • Conduct market research to identify trends and insights that inform and enhance marketing strategies, while understanding user needs for product improvement.
  • Stay abreast of industry trends, best practices, and competitor activities across various digital channels to ensure CTgoodjobs remains at the forefront of digital marketing.
  • Handle additional tasks and assignments as needed to support the marketing team’s objectives.

About you:

  • Degree in Marketing and Business Administration or related disciplines.
  • Minimum of 2 years of experience in digital marketing.
  • Hands-on experience with Google Ads, Google Analytics, social media platforms, and YouTube.
  • Preferably possess solid experience in e-commerce or marketing agency settings.
  • Independent, creative, result-oriented and self-motivated with a passion for digital marketing.
  • Proficient in written and spoken English and Chinese.

Interested parties please complete online application form via Apply Now

We are an equal opportunity employer and welcome applications from all qualified candidates. Information provided will be treated in strict confidence and only be used for recruitment related purposes. The company may refer suitable applicants for other vacancies within the HKET Group. Applicants not hearing from us within six weeks from the date of the advertisement may consider their application unsuccessful.

All information collected is for recruitment purpose only.
 

More Information

Job ref no.CTDME - MCE (Platform)
SalaryN/A (Search your salary info in SalaryCheck)
Benefit
  • 5-day week
  • Birthday leave
  • Compassionate leave
  • Competitive pay
  • Discretionary bonus
  • Marriage leave
  • Medical plan
  • Special / extra leave
Job Function
Location
  • Quarry Bay
Work Model
  • On-site / At the workplace
Industry
Employment Term
  • Full-time
  • Permanent
Experience
  • 2 years - 5 years
Career Level
  • Non-management level
Education
  • Degree
  • Asso. Deg or High Dip
Require to Travel
  • No travel
Overview

About CTgoodjobs - Career Times Online Limited

CTgoodjobs, a unique brand extension launched in 2011, carries through Career Times Online Limited's commitment to quality and integrity in recruitment advertising.

CTgoodjobs has long pledged to protect job seekers from employment frauds with a designated team to verify job advertisements. To further honour its commitment, CTgoodjobs took the lead as the first local recruitment portal to refuse blind advertisements as of July 2014. CTgoodjobs also breathed new life into the job advertising industry with its pioneering job categorisation model and optimised job search engine.

We are inviting caliber for the below position: