We are seeking a dynamic and experienced Brand & Digital Marketer to drive the global brand strategy and digital marketing initiatives for 3M Thinsulate and Scotchgard, two leading brands in the functional apparel & footwear manufacturing industry. This role will be based in Hong Kong and will report directly to the APAC Business Manager. The ideal candidate will have a strong background in digital marketing, particularly within the apparel & footwear industry, and will be responsible for enhancing brand visibility, consumer engagement, and market penetration in key regions, especially Europe and the Americas.

Key Responsibilities:

1.  Global Brand Strategy and digital adoption

• Develop and implement comprehensive digital marketing strategies to enhance the global brand presence of 3M Thinsulate and Scotchgard.

• Oversee the creation and execution of digital content, including website optimization, marketing campaigns, and digital advertising to drive brand awareness and engagement.

• Lead digital marketing efforts in key markets (Europe and the Americas) with a focus on social media platforms.

• Develop and execute social media strategies to increase brand exposure, consumer engagement, and brand recognition.

• Monitor and analyze social media trends and consumer feedback to continuously improve brand interactions and content strategies.

2.  Content Creation and Management

• Oversee the creation of high-quality digital content, including videos, blogs, infographics, and social media posts that align with brand values and marketing objectives.

• Manage the content calendar to ensure consistent and timely publication across all digital channels.

• Conduct in-depth research on industry insights to inform content strategy and ensure relevance.

• Ensure content performance exceeds industry standards in terms of engagement and effectiveness.

3.  Joint Marketing Initiatives with Key Apparel & Footwear Brand Customers

• Collaborate with key apparel & footwear brand customers in Europe and the Americas to develop and execute co-branded marketing campaigns.

• Manage joint promotional activities, including digital campaigns, events, and content collaborations to enhance brand visibility and drive sales.

4.  Market Research and Consumer Insights

• Conduct market research to identify emerging trends, consumer preferences, and competitive dynamics in the functional apparel & footwear market.

• Utilize data analytics tools to track campaign performance, consumer engagement metrics, and market feedback to inform strategic decisions.

5.  Budget Management

• Develop and manage the digital marketing budget, ensuring optimal allocation of resources to achieve maximum ROI.

• Monitor campaign performance and adjust budgets as needed to optimize results.

Qualifications:

• Experience: Minimum of 3 years of experience in digital marketing, preferably within the apparel or consumer goods industry.

• Education: Bachelor’s degree or higher

• Skills and Competencies:

• Proven track record in developing and executing successful digital marketing campaigns.

• Strong understanding of social media platforms, digital advertising, and content management.

• Excellent analytical skills with the ability to leverage data to drive decision-making.

• Strong project management skills with the ability to manage multiple initiatives simultaneously.

• Excellent communication and interpersonal skills with the ability to collaborate effectively in a team environment.

• High level of self-motivation, proactivity, and a strong team spirit.

• Fluency in English is required, with additional language skills being an advantage.

Why you should consider this opportunity:
We offer attractive remuneration package with fringe benefits to right candidates. such as

• 5 Days Work
• Bank Holiday
• Birthday Leave
• Double Pay
• Attractive Incentive Scheme
• Medical insurance for employees and family members
• Travel allowance
• Attractive MPF Scheme with Employer Voluntary Contributions

Interested parties please send email with current and expected salary and date of available by clicking Apply Now.

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