Digital Marketing Executive (Full-time/Part-time/Freelancer)

Responsibilities:

• Design and execute multi-channel digital campaigns (social media, email, SEO/SEM, influencer partnerships).
• Manage social media platforms to boost engagement and brand loyalty.
• Analyze performance metrics (ROI, CTR, conversions) to optimize strategies.
• Collaborate with creative teams to produce stunning visuals, videos, and content aligned with brand aesthetics.
• Stay ahead of beauty trends, competitor activity, and emerging digital tools.
• Oversee influencer/creator partnerships and affiliate marketing programs.
• Develop user-generated content strategies and interactive campaigns.

Requirements:

- Diploma with major in marketing, communications, business, or related fields

- Minimum 1 years or above working experience in KOL marketing or beauty/aesthetic industry

- Proficiency with knowledge and experience with major social medial platforms

- Experience in content creation, copywriting or editorial is an advantage

- Passion for the beauty industry and a pulse on viral trends

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