Role Purpose

You will lead the development and execution of insight monetisation strategies within DFI, ensuring alignment in pricing and proposition across the group. You will coordinate closely with a 3rd party providing insight services to DFI’s manufacturer partners, our banner commercial teams, legal, and finance, to transform data insights into revenue-generating opportunities. Additionally, you will facilitate knowledge sharing and best practices across teams to enhance monetisation strategies.

Is this your next challenge in Retail Media Business?

The challenge is to:

Strategic Leadership:

• Develop and implement a comprehensive insight monetisation strategy that drives revenue growth.

• Identify new monetisation opportunities by monitoring market trends and competitor activities.

• Ensure alignment of insight monetisation pricing, value propositions, and go-to-market strategies across all DFI business units.

Cross-Functional Coordination & Integration:

• Serve as the central point of contact between the 3rd party insight service providers, banner commercial teams, legal, and finance.

• Establish project governance, track monetisation initiatives against clear milestones, and ensure compliance with regulatory requirements.

• Collaborate with commercial teams to ensure alignment between insight-driven monetisation initiatives and broader business objectives.

Knowledge Sharing & Best Practices:

• Facilitate cross-team collaboration to share best practices in insight monetisation.

• Develop and maintain a repository of case studies, performance benchmarks, and successful monetisation approaches.

• Organise training and workshops to enhance understanding and adoption of insight-driven revenue models.

Business Development:

• Prepare robust business cases, pricing models, and proposals to support insight-based initiatives.

• Present regular performance reports and strategic updates to executive leadership.

Team Management:

• Lead, mentor, and manage a small team of insight monetisation professionals, ensuring high performance and continuous development.

• Foster a culture that embraces innovation, accountability, and a customer-first mindset.

Do you have experience in Data Analytics or Insight monetisation?

• A bachelor’s degree in Business, Economics, Statistics, or a related discipline (advanced qualifications are an advantage).

• Significant experience (e.g. 8+ years) in data analytics, insight monetisation, or a similar commercial role, with proven leadership skills.

• Demonstrable commercial acumen and a track record in developing revenue-generating strategies from data insights.

• Excellent stakeholder management and communication skills, with the ability to work effectively across multiple functions.

• Experience within retail or FMCG sectors is highly desirable.

• Prior experience in retail customer insight monetisation with a leading provider (e.g. dunnhumby, Symphony AI, Quantium, Circana, or similar) is a strong advantage.

Competencies

• Strategic thinking and problem-solving

• Strong project management and organisational skills

• Excellent communication and interpersonal skills

• A customer-first approach and commitment to quality service

• Proficiency in data analysis and business intelligence tools