Come and join a Winning Team

Be remarkable. Be yourself.

Why Should You Join Us?

At ASW, we believe in our people, in teamwork and the importance of your personal growth. If you are looking for the opportunity to join our award-winning international family with over 16,800 O+O stores across 30 markets in Asia and Europe, the ASW family welcomes you…

You can enjoy:

• Conveniently located in Whampoa, less than 5 min. walk from MTR
• Cozy office with contemporary design
• Comprehensive Medical and Life insurance coverage, including your spouse and children
  

Role Purpose:

Join our dynamic and passionate team as a regional Brand Marketing Manager for Watsons Own Brand Health & Beauty products, where you’ll aim to support the strategic growth of Watsons Own Brand portfolio in Asia by driving brand visibility and execution excellence in store and online, customer awareness and engagement. You'll strategize and execute initiatives aligned with our brand objectives, focusing on making Watsons Own Brand the customer’s first choice across Asia.

​A typical day in this Role:

• Brand Material Creation: Develop innovative packaging design & marketing toolkits to support Own Brand launches, including online & digital content, retail POS materials & displays.
• Stakeholder Collaboration: Collaborate with Product Development, local markets, and marketing agencies to develop and implement brand strategies, product design, and marketing campaigns.
• Communication & Support : Collaborate with local markets for communication plans and support materials for revenue growth. Track and report results and effectiveness.
• Brand Gatekeeping: Ensure adherence to brand principles, guidelines, and campaign mandatories.
• Visibility Maximization: Enhance in-store and online visibility with clear communication materials.
• Digital Innovation: Develop online materials and digital campaigns to support brand strategies.
• Budget Management: Maintain and control the marketing budget.
• Market Monitoring: Track market & product trends, competitor products, CRM data, and consumer insights and integrate into design and toolkits .
  

This job is a good fit for You if:

• You are a PROBLEM SOLVER. You make decisions based on evidence-based opinions.
• You are an INQUIRER. You often ask “Why?” and quickly look for patterns to move forward with solutions. You tend to be less traditional and more willing to try new things.
• You are a DETAILER. You deliberate fully before making decisions and will need to see all the facts before reaching a conclusion. You follow up rigorously.
• You are an INNOVATOR. You will not be constrained by the past, instead viewing challenges as opportunities to change direction and explore what's ‘new and different’.
• You are a CHALLENGER. You will question everything. You are not reserved and tend to be energetic, quick speaking and outgoing.
  

Success will depend on:

• Experience in brand marketing, preferably in eCommerce, FMCG, and at a regional level.
• Strong understanding of market trends, consumer behavior, and marketing processes
• Excellent communication and interpersonal skills.
• Fluent in English and Chinese preferable
• Proficiency in digital marketing tools (SEO, SEM, content marketing)
• Experience with UX/UI projects and digital marketing is a strong plus.
• Familiar with data management and knowledge of Google Analytics and WordPress would be an advantage.
• Less experienced candidates will be considered for the position of Assistant Brand Marketing Manager.

What is holding you back?

Don’t miss out on this great chance to shape Your life!

Apply Now!

We are an equal opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and be used only for consideration of your application for relevant / similar posts within the AS Watson Group.

Applicants not hearing from us within 6 weeks from the date of advertisement may consider their applications unsuccessful. All personal data of unsuccessful applicants will be destroyed within 12 months from the date of application.