Position                        Senior Marketing & PR Executive (Contract 12 months / Full-Time) 

                                    *Less experience will be considered as Marketing & PR Executive

Reports To                   Managing Director, Marketing Manager

Office Location           Central, Hong Kong

Company Culture        Entrepreneurial, fast paced, able to gain international exposure 

Company Background

'Zynthesis' is an integrated marketing and digital agency specializing in branding, creative direction and holistic campaign delivery with tangible results. Our clients span from luxury, art, fashion/beauty and lifestyle brands. We are seeking strong talents to join our fast growing and dynamic team as we continue to expand our brands & service market in Hong Kong.

Reporting to the Managing Director, this position is responsible for all Marketing, PR and communications to promote the company’s clients/projects in Hong Kong.

Responsibilities will include:

• Plan and Implement campaigns (both digital and offline ) for assigned clients, activation events, tactical promotions and projects. Manage and monitor budget and event expenses from start to finish.
• Support the team on steering the branding and building rapport with external partners to meet Zynthesis’s commercial objectives, and to be involved in supervising its day-to-day operations
• Implement promotions and communications plan for clients on marketing and onboarding campaigns, with an objective to add values and reach clear KPI for each project, social media engagement, fans increment and sales conversion funnel with recommendations and analysis
• Supervise and manage the deliverables of all team members ( Marketing assistants and Designer) 
• Support on crafting communications and PR strategies
• Build media and KOL partnerships; prepare press release and distribution; and manage all incoming enquiries
• Monitor and handle ALL client’s social media and event schedule. 
• Produce creative and concise copy; ensure content is on-brand, consistent in terms of style, quality and tone of voice. Edit for best practices in grammar, messaging, and writing
• Prepare post-event evaluations and internal coverage reporting
• Work on company decks update
• Liaise with internal team members and external parties including photographers and designers to ensure prompt delivery of quality services
• Perform other duties as assigned to address business needs

Key Responsibilities: Marketing, PR, Content and Campaign/Project Focus

• Conceptualize and design copy writing trend-inspired assets for all of our clients. On any given day you will source materials, design and render fashion/lifestyle assets for the client’s initiative, pull together a presentation, and develop assets and creatives.
• Manage multi-marketing platforms contents – such as websites, banners, posters, eDM, blogs, look books, proposals, etc & ad-hoc tasks 
• Manage content, write-ups for all social media platforms including Instagram, Facebook, XHS, Linkedin
  • Content direction & strategies will be provided by senior
  • Duties include copy writing, content, scheduling and content optimization
• Press Releases write up, media & influencers outreach 
• Assist in developing and executing marketing campaigns   to grow brand recognition and customer base in Hong Kong, China, and Japan
• Compiling reports and work to increase user experience features to support sales conversion
• Coordinate and execute product photography shoots or short videos
• Help organize and execute media events, fashion shows, pop-ups, and cross-promotional programs
• Work closely with Managing Director, support ad-hoc or admin needs 

Preferred Experience / Required Technical Skills

• Degree in Marketing, Public Relations, Cultural Studies, Communications, or related business-related discipline
• Minimum 3-7 years of experience in marketing/communications or public relations. Experiences in managing and executing events are an added advantage
• Proven writing abilities across multiple communications platforms; Creative agency or account-servicing experience is highly desirable
• Articulate / fluent in both Cantonese and English (*require for bi-lingual copy writing) 
• Innate interest in fashion, beauty, and luxury brands with a nuanced understanding of their differentiators
• Strong knowledge in Microsoft PowerPoint and Excel
• Able to adapt at a fast-pace digital multi-faceted solutions company

Interested parties please email your CV, and expected salary and job references to [via CTgoodjobs Apply Now]

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