Job Summary:

To assist Head of Marketing in executing marketing campaigns and activities for OCBC Hong Kong’s Consumer Financial Services (CFS) Division.

Main Responsibilities:

• Marketing Strategy Development and Execution:
• Formulate and implement marketing strategies and campaigns to drive customer acquisition, increase product usage, and enhance cross-selling opportunities.
• Strengthen customer relationships through an efficient mix of sales and marketing channels.
• Marketing Campaign Management and Execution:
• Design, plan, and execute end-to-end marketing campaigns for various business units and product owners.
• Ensure the accurate execution of eDM and SMS campaigns in accordance with campaign requirements, identifying areas for improvement as needed.
• Track and evaluate campaign performance, analysing effectiveness and identifying areas for improvement.
• Effectively manage and monitor the marketing budget for responsible campaigns and projects, ensuring cost control and optimal resource allocation.
• Market Analysis:
• Proactively analyse market trends and competitor activities to inform marketing strategies.
• Conduct customer and market research to define target markets and opportunities, assessing perceptions of the bank’s products and services.
• Content Management:
• Oversee the content and performance of the bank’s website, mobile app, and social media platforms (e.g., Facebook, WeChat).
• Ensure all marketing materials (physical, digital, and video) are effectively presented across all customer touchpoints, including digital platforms and physical branches.
• Material Due Diligence:
• Support the due diligence on customer-facing marketing materials as required, including the selection of guest speakers, KOLs, and celebrities.
• Event Management:
• Organize and support internal and external events as required.
• Vendor and Agency Oversight:
• Support the selection of and manage relationships with vendors and agencies, including advertising, media, print, and PR agencies.
• Functional Collaboration:
• Collaborate with Compliance, Legal, Risk Management, and other control functions to ensure adherence to Group and regulatory standards while implementing marketing activities.

Requirements

• Degree holder with major in Business Administration, Marketing, Economics, Communications or related discipline
• At least 10 years' working experience gained from Bank or Financial Institutions’ marketing and communication management function. Working experience in digital, social media and channel management is highly preferred.
• Good team player, with excellent communication, interpersonal and project management skills.
• Excellent command in written and spoken English and Chinese.
• Experience managing budgets and vendor relationships is a plus.
• Knowledge of compliance and regulatory standards in the banking industry is preferred.

All applications applied through our system will be delivered directly to the advertiser and privacy of personal data of the applicant will be ensured with security.