• CASETiFY is now looking for an Assistant Marketing Manager who will hit the ground running, thrive in a fast paced environment and be detail-oriented. He/she will initiate and execute marketing activations via different channels based on the given objective and focuses of the Brand.
  
  
  

• Growth Marketing:
• Develop and execute performance-driven marketing strategies to drive customer acquisition, retention, and engagement for Hong Kong.
• Optimize marketing funnels using data insights to improve conversion rates and ROI across all channels.
• Collaborate with cross-functional teams (e.g., eCommerce, CRM, Growth Team) to implement growth initiatives and customer journey enhancements.
• Identify and leverage new growth channels, including paid media, influencer partnerships, and referral programs.
• Conduct A/B testing and experimentation across various touchpoints to enhance campaign performance.
• Content Marketing & Social Media Campaign Execution:
• Plan and execute integrated marketing campaigns that align with brand objectives and business goals.
• Develop compelling localized content strategies with local teams and agencies that resonate with the Hong Kong audience while maintaining global brand consistency.
• Manage content creation, distribution, and optimization across multiple platforms, including social media, email, and the CASETiFY website.
• Work with designers, copywriters, and Global Creative teams to ensure high-quality creative output.
• Collaborate with local teams to localize global campaigns for the Hong Kong market.
• Data Analytics & Performance Tracking:
• Establish clear, data-backed KPIs for all marketing campaigns and ensure performance tracking.
• Analyze campaign data to derive actionable insights and optimize marketing strategies accordingly.
• Use analytics tools (e.g., Google Analytics, Tableau, CRM platforms) to monitor customer behavior and campaign effectiveness.
• Prepare reports and present key findings to Marketing Manager.
  
  
  

• Bachelor degree or above in Business, Marketing, Communication or equivalent.
• Minimum 5+ years or relevant experience in Marketing, E-commerce or Consumer Products preferred, with people management experience is a plus.
• Strong number-centric mindset is a MUST.
• Proven track record of leading marketing projects with high ROI.
• Skilled in analyzing data, translating numbers into actionable insights, and liaising with internal stakeholders and agencies to drive sales growth and marketing KPI.
• Ability to work in a fast-paced and dynamic environment.
• Passionate about technology, fashion, lifestyle brands, and be part of a growing team.
• Existing connections in fashion, lifestyle, or entertainment industries are a plus.
  

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