Requirements:

• Bachelor’s degree in Marketing, Communications, Business Administration, Hospitality or related disciplines
• Minimum 8 years’ experience in customer engagement, loyalty programs, marketing, or a related field, preferably in hospitality, travel or retail industry
• Proven track record in designing and optimizing customer journeys, multi-channel communication strategies, and loyalty programs
• Experience working with CRM tools, marketing automation platforms, and data analytics tools is highly desirable
• Collaborative team player with customer-centric and a passion for delivering exceptional member experiences
• Excellent written and verbal communication skills, and possess ‘can-do’ attitude
• Self-motivated, detail-oriented and results-driven with a focus on achieving KPIs and driving ROI

Responsibilities:

• Design and optimize end-to-end customer journeys to deliver timely, personalized, and impactful communications that enhance member loyalty and drive membership value
• Identify key touchpoints and develop strategies to maximize engagement and satisfaction at each stage of the member lifecycle
• Collaborate with internal stakeholders and external agencies to create compelling, on-brand content for multi-channel campaigns, including social media, eDMs, WhatsApp, website, and app push notifications
• Draft, review, and refine member communications to ensure clarity, consistency, and alignment with brand voice and objectives
• Partner closely with hotels, customer service teams, and other internal stakeholders to ensure seamless execution of campaigns and initiatives
• Monitor, track, and analyze program performance, providing actionable insights to improve ROI, achieve KPIs, and enhance member engagement
• Prepare regular reports for management, highlighting key metrics, successes, and areas for improvement

(Candidates with less experience will be considered as Officer.)

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