Requirements

• Bachelor’s degree in Marketing, Business, Data Science or related disciplines
• Minimum 10 years’ experience in CRM, data analytics, or a similar role, preferably within the hospitality or retail industry
• Proficiency in CRM platforms and data analytics tools
• Strong analytical skills with the ability to translate complex data into actionable insights
• Excellent communication and interpersonal skills, with the ability to collaborate across teams and business units
• Proven track record of driving customer engagement and loyalty through data-driven strategies
• Ability to multi-task and work under pressure

Responsibilities

• Develop and implement CRM strategies to maximize customer lifetime value and loyalty program performance
• Analyze customer data to generate actionable insights, identify trends, preferences, opportunities for personalized marketing campaigns to fuel business growth
• Collaborate with cross-functional teams (Marketing, IT, Digital & Technology) and other business units to design and execute data-driven initiatives
• Monitor and report on key performance metrics (e.g. member base, active rate, customer retention, engagement, ROI) to senior management
• Oversee the integration, optimization, and maintenance of CRM tools and platforms to ensure efficient and seamless data management
• Stay updated on industry trends and best practices in CRM, data analytics, and loyalty programs
• Manage team budget and expenses

(Candidates with less experience will be considered as Assistant CRM & Data Analytics Manager – Hotel Loyalty Program.)

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