The Opportunity

Manulife is embarking on a multi-year journey to build a Global Performance Marketing Shared Service CoE (Center of Excellence) which will fuel our bold ambition to become a digital customer leader. The function brings together Marketing Technology (Martech) and Demand Generation (Demand Gen) – a comprehensive, full-funnel approach designed to drive tailored customer journeys powered by connected data, that when integrated raises brand awareness, drives quality traffic, generates leads, secures sales, and fosters brand loyalty.

Job Description

Reporting into the Senior Manager/Associate Director, Digital Paid Media, Global Digital Marketing, the Digital Paid Media Specialist will support end-to-end delivery for digital marketing campaigns, including digital marketing campaign strategy, set up, execution, optimisation, reporting & insights/analysis. Based in Hong Kong, you will work with a local team of 3, planning & executing a range of full funnel campaigns with both brand and performance marketing objectives.

In this role, you will need to excel in setting up in-platform campaigns, working on media strategies that can be executed with high precision and maximum performance. The successful candidate will support the development of digital media campaigns internally. You will be responsible for smooth campaign execution, so deep knowledge of platform setup, trafficking, tagging, reporting and key campaign-related processes is required for the role.

Position Responsibilities:

• Support the development and execution of end-to-end digital media campaign marketing strategy and execution for our Global Wealth and Asset Management and Insurance divisions across a variety of products, ensuring that it links all marketing elements across both paid digital and traditional media.
• Work hand in hand with various teams on media operations and goals to make informed decisions around targeting, platforms, creative formats, and budget allocation.
• Analyze and apply industry trends, performance data, and other resources to inform strategies, audience development, test-and-learn opportunities, optimizations, and measurement frameworks.
• Track, share, and carefully adhere to timelines
• Assist with process optimization for enhanced campaign efficiency both within the Hong Kong team as well as the wider global Demand Generation team
• Conduct competitor analysis within categories with a focus on Share of Voice (SOV) in SEM and other channels.

Required Qualifications:

• 2-3+ years of experience working in digital media across all channels in Hong Kong (search, social, programmatic, video, etc.), certified with the latest Google/Meta badges
• Media agency background in planning and managing full funnel multi-channel digital media, especially on performance marketing and lead generation.
• In depth, hands-on working knowledge of buying ads on both biddable and non-biddable channels, including Google Ads, Facebook Ads, Google Marketing Platform (DV360/CM360/SA360), with an overall understanding of tools such as Adobe Analytics, CDP
• Experience in trafficking, tagging journeys and reporting tools like CM360
• Ability to pull strong data driven insights and make optimisations based on internal and external environmental factors
• Ability to prioritise evolving business / landscape needs and manage different resources in an agile fashion
• Set up/trafficking for CID/UTM architecture and implementation
• Ability to analyze large datasets across various media platforms to uncover meaningful insights and provide actionable recommendations.
• A quick learner with good problem-solving skills who is open to challenges and has a strong growth-mindset and passion for digital media
• Financial background or experience working in a highly regulated industry is a nice to have
• Excellent presentation and communication skills
• Fluent in both written and spoken Cantonese & English

When you join our team:

• We’ll empower you to learn and grow the career you want.
• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
• As part of our global team, we’ll support you in shaping the future you want to see.

關於宏利和恒康

宏利金融公司是一家業界領先的國際金融服務集團，致力於幫助人們實現「輕鬆智選，精彩人生」。我們的全球總部位於加拿大多倫多；在亞洲、加拿大和歐洲以「宏利」之名營運，在美國主要以「恒康」之名營運。我們為個人、團體和機構提供財務諮詢、保險以及財富和資產管理解決方案。截至 2022 年底，我們擁有超過 40,000 名員工、超過 11.6 萬名代理人，及數以千計的經銷夥伴，為超過 3400 多萬名客戶提供服務。截至 2022 年底，我們管理的資產規模達 1.3 兆加元（1.0 兆美元），其中投資資產總額為 0.4 兆加元（0.3 兆美元），獨立基金淨資產為 0.3 兆加元（0.3 兆美元）。我們在多倫多、紐約和菲律賓的證券交易所以「MFC」名稱進行交易，在香港證券代碼為「945」。

宏利為重視就業機會平等之雇主

在宏利／恒康，我們擁抱多元。我們致力吸引、發展並留住多元化的員工隊伍，正如我們所服務的客戶一樣多元化，並打造包容的工作環境，在充分發揮文化優勢的同時尊重個體差異。我們矢志維持公平的招聘、挽留、晉升及薪酬制度，我們管理的所有實踐及項目不會因種族、血統、原籍地、膚色、族裔、国籍、宗教或宗教信仰、信仰、性別（包括懷孕及其相關情況）、性取向、遺傳特徵、退伍軍人身份、性別認同、性別表達、年齡、婚姻狀況、家庭狀況、殘疾或受適用法律保護的任何其他因素而區別對待。

我們的首要任務是消除障礙，為員工提供平等就業機會。人力資源部代表將盡力為應徵過程中提出要求的申請人提供合理協助。  申請人要求提供協助所分享的信息將會按照適用法律及宏利政策儲存及使用。  應徵過程中如需協助，請聯絡[via CTgoodjobs Apply Now]