We are seeking an experienced Senior Marketing Executive to join our team. The role requires a strategic and comprehensive understanding and ability to plan and execute traditional, on- and offline marketing across the Greater and Mainland China markets.

The Senior Marketing Executive will be responsible for developing, driving and implementing a holistic marketing program in Asia, targeting residential market and third-party distribution channels, to support our major growth objectives.

Responsibilities:

• To develop and implement comprehensive marketing strategies aligned with company and sales objectives
• Assist in the detail development and execution of marketing and PR initiatives across various channels in Hong Kong and Mainland China
• Identify and assist in establishing strategic partnerships with third-party distribution channels, particularly in Mainland China Collaborate closely with sales teams to align marketing efforts with distribution goals and objectives.
• Stay updated on market trends, regulations, and best practices in third-party distribution marketing in Mainland China.
• Oversee the collection development process &Generate product marketing materials
• Ensure proper brand presentation across all channels and media
• Utilise digital marketing channels, such as search engine marketing (SEM), social media advertising, and content marketing, to drive targeted traffic and generate sales leads.
• Stay updated on industry trends, competitors, and emerging marketing technologies and channels
• Gather and analyse data on market performance, customer behaviour, and sales trends
• Create visually compelling graphics, including invitations, communications materials, and other marketing collateral
• Conceptualise and produce videos, reels, and multimedia content to showcase Tai Ping products and brand story
• Manage the online store and company website (regional related content),
• Trademark and infringement

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field
• minimum 5 years of experience in marketing, with a focus on digital marketing, graphic design, and multimedia content creation, preferably in the luxury consumer goods, lifestyle and arts, or interior design and architect industry
• Exposure in Mainland China market and experience in luxury furnishing/ furniture brand is a plus
• Experience or knowledge with data mining techniques, big data analytics and lead generation strategies
• Experience with digital marketing platforms, such as SEO, social media management, email marketing, and analytics tools
• Proficiency in graphic design software, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), and multimedia/ video editing software
• Excellent written and verbal communication skills, with strong analytical and problem-solving skills
• Ability to conceptualize and develop engaging graphics, videos, reels, and multimedia content
• Strong interpersonal skills, with the ability to work independently and thrive in a fast-paced environment
• Flexibility to travel for events or meetings as required
• For candidate with less experience will be considered as Marketing Executive

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