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Assist Team Head – Customer Analytics and Insight in the customer portfolio analysis initiative, and in preparing customer analysis and generating strategic insights
Assist in the execution of council-wide customer insight and analysis strategy, help drive the use of analytics, measurements and tracking tools to evolve and improve customer portfolio and behaviour KPIs and reporting
Develop advanced analytics solutions to optimize the use of the council's customer database and the generation of knowledge and insights from it
Ongoingly maintain the customer insight and data analysis projects. Help synthesize the findings into a comprehensive understanding of customers and the market in order to provide better customer service and experiences, as well as better customer relationship management
Requirements:
A university degree in Science or Business, preferably in Data Science, Statistics, Mathematics or related disciplines
A minimum of 2 years relevant experience and skills in customer data analysis, BI, data visualization, digitization and CRM. Experience and knowledge in data mining and predictive model will be an asset
Strong business sense to comprehend business issues and needs, interpret analysis result from business perspective and make actionable recommendations
Experience in customer database/warehouse project, understanding of HKTDC business (or similar B2B business), or relevant project management experience will be an added advantage
Good interpersonal skills, proactive working attitude with analytical mindset, team spirit and problem solving skills
Proficient skills with analytical and BI tools, e.g. Python, Google Data Studio, BigQuery and SQL etc. Experience with AWS and Google Cloud will be a plus
Work location at Tseung Kwan O Logistics Centre
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