WHO ARE WE?

At the Hong Kong Tourism Board, we are passionate about showcasing our city as a must-visit destination. Renowned for its iconic skyline, culinary wonders, and rich cultural tapestry where East meets West, Hong Kong is a bustling metropolis that offers extraordinary experiences to a diverse array of travelers. As we seize new opportunities to enhance our city's global appeal, we remain committed to promoting Hong Kong's unique charm and vibrancy, reinforcing its reputation as a world-class destination. We invite passionate talents to join our dynamic and fun team in achieving this vision.

HOW YOU WILL CONTRIBUTE AND LEARN?

• As social media platform owner, develop clear governance, processes, training and operational model that enable all departments
• Lead the social media growth in owned and paid publicity
• Plan local & regional digital marketing strategies to drive business growth
• Develop always-on content across social media platforms
• Develop end-to-end campaign content, including social strategy and plans, media planning and operations
• Develop KOL strategy, plans and content development
• Strategise with external partners and agencies, from conceptualising to implementing marketing campaigns
• Build and maintain strong network with content creators and influencers
• Conduct deep-dive analysis to uncover areas for content improvement
• Manage, track, and report social marketing budgets and KPIs based on business objectives

WHO ARE WE LOOKING FOR?

• Bachelor’s Degree holder, preferably major in Business, Marketing, Communications, Journalism or related discipline
• 6 - 10 years of working experience with minimum of 3 years in social media strategy & planning and content develop or advertising experience is preferred
• Experience in leading regional or global brands’ social platforms is an advantage
• Proficiency in web tracking tools with an understanding of different advertisement platforms
• Solid experience in social media operations and influencer engagement
• Strong analytical and problem-solving skills, with attention to details
• Good knowledge in HTML and web development is a plus
• Excellent written and verbal communication skills in both English and Chinese

If you are passionate about our mission and believe you are the one we are looking for, please send us your resume with present and expected salary by clicking "Apply". We are looking forward to hearing from you.

Only shortlisted applicants will be contacted.  Personal data provided by job applicants will be kept in strict confidence and used only for recruitment and employment-related purpose in accordance with our personal data policies. By submitting your job application, you acknowledge that you have read, understood and accepted the HKTB’s Personal Information Collection Statement Pertaining to Job Application at https://www.discoverhongkong.com/content/dam/dhk/intl/corporate/about-hktb/jobs-opportunity/picsja.pdf.

We are an equal opportunities employer.

All applications applied through our system will be delivered directly to the advertiser and privacy of personal data of the applicant will be ensured with security.