Reports To: Marketing Manager

This role will assist our China Marketing Manager with designing and implementing marketing initiatives to further increase Cathay brand awareness and drive mileage sales & product sales business in China, especially GBA market.

Key Responsibilities

Partner communication and campaign operation

• Work closely with local team and local partners to plan and execute partner’s promotion campaign
• Strategically plan the budget and marketing initiatives with local team, partners and head office for promotion events
• Coordinate with head office to ensure relevant Cathay branded content and campaigns are aligned with the overall brand image
• Day-to-day tasks include managing and coordinating marketing and creative staff from partner side as well as Asia Miles by Cathay own channels. Ensure partner’s message are well deliver and correctly
• Proactively conduct post-event evaluation from partners and Asia Miles by Cathay own channel (including data and analysis

Marketing Communication & Public Relations

• Strategically plan, operate, and quality control for social media, e.g.WeChat/ Weibo/Rednote/Douyin, including but not limited to channel slot booking, content oversee, campaign planning and execution. Coordinate with internal and external parties, manage and supervise local digital agency
• Coordinate and execute digital brand and marketing campaigns
• Coordinate with head office to ensure relevant Cathay branded content and campaigns are aligned with the overall brand image
• Support, copywrite and localize communications material development on digital and mobile channels including Cathay website and other interactive communications
• Actively engage customers and influencers within the social media channels, as well as interacting with internal and external online communities
• Organize events including press conference, exhibitions, social community/media gatherings, and other activities supports in order to gain public attention through the media without advertising directly.
• Plan and budget on channel activities and merchandize order

Requirements

• University degree preferably in Marketing, Social Media, Public Relations, Communications or related discipline.
• 5-8 years of relevant experience in social media, marketing & communication.
• Proven member recruitment experience is a definite advantage. Experience in loyalty management will be an advantage, but not compulsory.
• Good marketing sense, good grasp and understanding of consumer insights
• Strong communication, interpersonal and project management skills
• Ability to establish and maintain good work relationship with both internal and external customers
• Willingness to travel
• Excellent written and verbal communication skills in both English and Mandarin. Cantonese will be an advantage, but not a must.
• Proficiency in Microsoft Word, Excel and PowerPoint

Application Deadline: 8 Apr 2025

Personal & Application Information

Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.

*Terms and Conditions Apply

For any frontline recruitment related enquiries, please reach out to us by Whatsapp +852 2747 2298