Requirements:

• Optimistic, creative, well-organized and independent with good communication skills.
• Demonstrated business acumen, and ability to drive results via Sales/Sponsorship.
• Solid experiences in promotions or marketing in shopping mall/retail/hotel or related industry.
• Good media relations and strong market sense.
• Experiences in implementing market strategy based on sound research and market analysis.
• Experiences in planning, coordinating and executing events.
• Social media marketing experiences: Facebook & Instagram, 小紅書, 抖音etc
• Creative problem solver and the ability to identify problems and proactively bring issues to resolution with speed.
• Keenly aware of the current retail landscape, consumer trends and competitive landscape
• Bachelor’s degree, preferably major in Marketing, communications or related disciplines.
• Able to meet tight deadlines and work under pressure and in fast-paced environment.
• Familiar with PC software e.g. MS Word, Excel, Power Point & Chinese Word Processing.
• Willing to work irregular hours and during weekends / public holidays if necessary.
• Proven English and Chinese proficiency.

Responsibilities:

• Develop comprehensive annual marketing strategy for the centre, inclusive of acquisition and activation tactics (physical and digital) which result in increased revenue and repeat shopper visitation.
• Create and drive shopper visitation by delivering differentiated campaigns and events.
• Supports the Centre Manager to meet / exceed revenue goals.
• Work collaboratively with key corporate cross-functional partners (Marketing, Property Management, Operations Sponsorship, Specialty Leasing and Leasing) to increase shopper visitation and sales.
• Plan, organize and implement promotional & advertising activities of the centre.
• Work closely with agencies and tenants in promoting the shopping mall.
• Liaise and maintain good relationship with tenants and agencies in promoting the centre.
• Handle public relations work of the activities.
• Proactively shares new ideas to activate common-area.