About the role: 

As our Manager, Business Development in Hong Kong, you will identify prospective members capable of achieving the CPA designation with the overall goal of sustainable membership. Leading the Business Development team, you will Implement new member development action plans, acquisition activities, and new initiatives, as well as find and channel customers of CPA Australia from the lead stage through to purchase and commence their journey to becoming a CPA within the first year of membership. 

The main areas of responsibility for this position are managing a portfolio of identified accounts, further developing relationships with senior decision-makers and senior stakeholders to obtain access to prospective members through a business-to-business (B2B) approach.

Your day to day duties:

• Lead and manage the Business Development team to execute growth strategies across B2B and B2C channels
• Be accountable for achieving the BD KPI of driving new member growth in Hong Kong, Macau and Taiwan   
• Proactively build and manage a pipeline to drive member acquisition
• Develop and implement account plans for high value organisations as well as Identify key decision makers, members, and leads, understand their needs, and build valuable, sustainable relationships
• Develop and implement tiered contact plans for all targeted organisations according to value and priority
• Investigate and assess new organisation prospects
• Establish and maintain strong relationships with key decision-makers in targeted accounts to enhance brand presence and member growth opportunities.
• Actively engage key internal stakeholders including Marketing team, Member Services and Events team, PR & Media team, Legal team, and Policy & Advocacy team in the planning and implementing business development strategies/ acquisition activities

About you:

• 7 + years in business development and account management with a track record of building and growing customer/member base, ideally with customer service experience
• Experience in a member based organisation, association and/or Accounting or Finance background
• Prior experience in accounting, finance, or professional associations is highly beneficial, particularly within accounting/finance membership organisations.
• Prior experience in accounting, finance, or professional associations is highly beneficial, particularly within accounting/finance membership organisations.
• A strategic thinker with a proactive, independent yet collaborative approach, strong problem-solving skills, and a can-do attitude
• Ability to make data-driven strategic recommendations and contribute innovative ideas to drive new business opportunities and membership growth.
• Strong people leader who enjoys coaching and mentoring your team
• Fluent in Cantonese and English a must, with Mandarin also being preferred
• Tertiary qualification in Business, Marketing, Finance, Accounting or a related field,  post graduate studies are an advantage

Why we love working here:

• We are a Values led organisation, we  C reate opportunity,  P ursue excellence,  A chieve together
• Monthly Health and Wellbeing sessions, weekly learning labs, generous reward and recognition program.
• The people, you'll work with like-minded and talented colleagues who aspire to be the best
• Our members, they are at the heart of everything that we do.
• Hybrid working
• Busy, fast paced, and we are passionate about what we do
• Paid parental, volunteer, study leave and the ability purchase additional leave
• Annual incentive scheme
• Learning & Professional Development opportunities
• We are global, so global mindsets are encouraged

About Us:

CPA Australia is Australia’s leading professional accounting body and one of the largest in the world. We have more than 174,000 members in over 100 countries and regions. Our core services include education, training, technical support and advocacy. CPA Australia provides thought leadership on local, national and international issues affecting the accounting profession and public interest. We engage with governments, regulators and industries to advocate policies that stimulate sustainable economic growth and have positive business and public outcomes.

We are values-based organisation underpinned by the  CPA Australia Way,  which is our commitment to each other and a way of working. It is the foundation of our success, experienced and lived by our people, and felt by members.

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