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Manager, Marketing - Segment Management and Marketing

Job ref no.: 4710 - SMD
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Manager, Marketing - Segment Management and Marketing

The Bank of East Asia, Limited
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Responsibilities
  • To manage marketing budget and ensure that the marketing programmes to be implemented within approved budget 
  • To deliver quality services to internal customers and help them achieve business goals via implementation of effective marketing programmes
  • To present the ideas/information provided by business units including product offers, programme logistics and terms & conditions in a clear, objective, accurate and organized manner
  • To ensure that marketing materials related to promotional programmes can be accessed by customers via suitable channels
  • To execute marketing programmes smoothly and effectively, and be able to meet the timeline
  • To ensure the marketing materials meet the requirements of corporate advertising guideline and corporate image
  • Comply with all applicable regulations, rules, codes, guidelines and standards set by regulators and the Bank, and carry out duties with high integrity; and
  • Adhere to all established risk control guidelines, procedures and measures to identify, assess, report, mitigate and monitor the risks involved in the day-to-day work

Requirements
  • University graduate, preferably major in Marketing/Business Administration or relevant discipline; OR
  • Preferably over 5 years’ working experience gained in banking/finance sector or advertising agency
  • Solid experience in marketing, advertising & promotion, and event management
  • Sound knowledge in bank products and services
  • Effective project management and time management
  • Good marketing sense, creative, analytical, and able to work independently
  • Strong interpersonal skills and a good team player
  • Good command of both spoken and written English and Chinese
Please apply online via the BEA Careers website at https://careers.hkbea.com/psp/hcmprd/EMPLOYEE/HRMS/c/HRS_HRAM.HRS_APP_SCHJOB.GBL?Page=HRS_APP_JBPST&Action=U&FOCUS=Applicant&SiteId=1&JobOpeningId=4710&PostingSeq=1 or by clicking the Apply Now button. Kindly note that if you are a new user, you have to first create your User Profile before you can apply.

Personal data provided by job applicants will be used for recruitment purposes only and will be treated in accordance with the Bank's Personal Data Policy, which is available upon request. Applicants who are not invited for interviews within six weeks may consider their applications unsuccessful and the personal data collected will be destroyed after 1 year.

More Information

Job ref no.4710 - SMD
SalaryN/A (Search your salary info in SalaryCheck)
Benefit
  • 5-day week
  • Birthday leave
  • Free duty meal
  • Medical plan
  • Social / Recreation & Sports Facilities
Job Function
Location
  • Kwun Tong
Work Model
  • On-site / At the workplace
Industry
Experience
  • 5 years - 20 years or above
Career Level
  • Middle management level
Education
  • Master's degree
  • Degree
Overview
Together, we can achieve more
The Bank of East Asia, Limited ("BEA") is Hong Kong’s largest independent local bank with 48 branches, 42 SupremeGold Centres, and 3 i-Financial Centres throughout the city.
Overseas, BEA has established a presence in Southeast Asia, the United Kingdom, and the United States. Worldwide, including Hong Kong and the rest of Greater China, BEA operates around 130 outlets and employs approximately 8,000 people. We invite you to become part of our team and to pursue a bright and exciting future.
 

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