GRADUATE SCHOOL

Assistant Manager (in the areas of Integrated Marketing and Outreach) (24250140)

The Graduate School of Hong Kong Baptist University is seeking a dedicated and motivated Assistant Manager to support our integrated marketing and outreach initiatives. This position offers an exciting opportunity to play to your strengths in promoting our postgraduate research programmes and enhancing engagement with various stakeholders. If you are detail-oriented, independent, and passionate about making a difference in higher education, we would love to hear from you!

Responsibilities:

• Plan and Execute Marketing Strategies: Assist in the development and execution of integrated marketing and communications strategies that promote the University’s research postgraduate programmes and highlight student and alumni accomplishments;
• Content Development and Digital Marketing: 
  • Design and create engaging marketing and communication collaterals (feed/article/photo/video, particularly video production) for both online/offline platforms that align with the Graduate School’s image;
  • Manage social media channels (Facebook, Instagram, LinkedIn) including content creation and scheduling, to improve awareness and engagement ;
  • Contribute to enhancing the digital presence of the Graduate School, including the revamp of the Graduate School’s website for search-engine optimisation (SEO) and user experience (UX);
• Event Coordination: Liaise with internal and external stakeholders, plan and coordinate the logistics for various recruitment and engagement events, such as information sessions, award ceremonies, symposiums and other related activities; and
• Market Research: Participate in monitoring and analysing marketing trends, campaign performance and engagement metrics to support strategic decision making and inform new initiatives.

Requirements:

• Experience: Minimum5 years of experience in a marketing, public relations, branding, project management or a related field, preferably with education / public organisations; candidates with less experience will also be considered for the Senior Officer position;
• Communication Skills: Excellent writing and verbal communication skills in both English and Chinese; 
• Digital Marketing: Good knowledge of the digital media landscape, with hands-on experience in Meta Business Suite, Google analytics, GDN, CMS, SEO, SEM etc.;
• Technical Proficiency: Proficient in media creation / editing tools, such as Adobe Photoshop, Premiere and Illustrator etc, is a strong advantage; 
• Personal Attributes: Detail-oriented, organised, independent, proactive and a good team-player; and
• Education: A bachelor’s degree in Marketing, Communications, Advertising, Journalism, Digital Media, English, or a related field.

This post is at the Executive Officer rank. The initial appointment will be offered on a fixed-term contract of 2 years. Re-appointment thereafter will be subject to mutual agreement and availability of funding.

Salary will be commensurate with qualifications and experience.

Application Procedure:

Applicants are invited to submit their applications including resume, cover letter, ad portfolio of relevant work samples at the HKBU e-Recruitment System. Shortlisting will occur on a rolling basis. Those who are not invited for interview 8 weeks after submission of application may consider their applications unsuccessful. Details of the University’s Personal Information Collection Statement can be found at https://hro.hkbu.edu.hk/en/worklife-at-hkbu/employee-favourable-environment.html#privacy-policy.

The University reserves the right not to make an appointment for the post advertised, and the appointment will be made according to the terms and conditions applicable at the time of offer.

Review of applications is ongoing until the position is filled.