Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.

More About The Role

We are seeking a skilled and seasoned PR Consultant to join our agency and play a key role in implementing effective and efficient communications campaigns and daily PR tasks for our clients. The Consultant will be responsible for managing client relationships, crafting compelling PR messages, and delivering communication tasks with the team and by themselves. The ideal candidate will have a strong background in public relations, excellent communication skills, and a proven ability to deliver quality results. Additionally, the candidate should possess exceptional project organizational skills, critical thinking abilities, and a keen sense of current affairs. They will work closely with clients and the team to understand their communications objectives and deliver impactful PR campaigns that enhance their reputation and visibility in the market.

What You’ll Do

• Client’s first port of call for daily updates and immediate communications support.
• Ideas generation as well as development and implementation of industry-leading initiatives.
• Manage multiple PR projects simultaneously, ensuring timely execution and adherence to client expectations.
• Build and maintain relationships with journalists, columnists, editors, influencers, and other media contacts to secure media coverage for clients’ campaigns.
• Coordinate and manage media events, press conferences, and interviews, ensuring smooth execution and maximum media exposure.
• Provide strategic counsel to clients on public relations matters, leveraging critical thinking skills and current affairs knowledge.
• Conduct research for potential brand partnerships, sponsorships and speaking opportunities for clients.
• Monitor industry trends and issues, or related government policies / initiatives to provide strategic communications counsel and timely recommendations to clients.
• Prepare and organize client meetings, press briefings, conferences, and client events.
• Draft press releases, organize conference calls and media events.
• Prepare and present regular reports on PR activities and results.

Experience That Contributes To Success

• Bachelor’s degree in Public Relations, Language and Communications, Journalism, Marketing or other related disciplines.
• A minimum of 5 years’ PR experience, preferably with media background.
• Strong media relations skills and network.
• Strong project organizational skills, with the ability to manage multiple projects independently and collaboratively and meet deadlines.
• Strong interpersonal skills to build and maintain client and team relationships.
• Critical thinking abilities to develop innovative PR ideas.
• Strong sense of responsibility, self-motivation and results oriented.
• Strong written & oral English & Chinese.
• Proficient with Chinese Word & other Windows applications incl. Excel and PowerPoint.
• The job description is a summary of typical job functions and is not an exhaustive list of possible duties. The jobholder’s responsibilities and duties may differ from those outlined above. Other duties, as assigned, may be part of the job.

You Belong at Burson

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, tuition reimbursement for continued learning, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we’re an agency of learn-it-all’s. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all races, ethnicities, religions, abilities, sexual orientation and gender identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

For more information, visit www.bursonglobal.com.

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