My client, a rapidly growing APAC FinTech, with a formidable reputation in helping people manage their savings, is expanding their presence in Hong Kong with a new hire for a Head of Marketing. Reporting to the APAC CEO the successful candidate will be responsible for the following:

Responsibilities

• Develop and implement the localisation strategy, while defining and implementing customer acquisition strategies ensuring the firm's brand resonates completely with the local market.

• Collaborate with the regional teams and local creative agencies to acclimatise messaging, customer experience and journeys, and ensure content creation across all channels maintains clarity.

• Identify local preferences and shifts in FinTech adoption, tailoring strategies to align accordingly.

• Collaborate with Business, Tech and Product teams in regard to overall experience design ensuring the firm's brand is reflected accordingly.

• Develop referral, incentive, and advocacy programmes related to customer engagement and retention, and optimise media mix across digital, social, outdoor, and partnerships, etc.

• Oversee launch and always-on campaigns, including performance marketing and traditional advertising channels.

• Grow and develop relationships with key local influencers, FinTech advocates, and media to boost brand visibility.

Requirements

• Bachelor's degree in Marketing, Communications or a related field with at least 5 years of experience in brand strategy development.

• Proven experience in maximizing sales, market reach, and community growth and in various marketing channels/strategies, and managing successful PR campaigns, etc.

• In-depth understanding of the Hong Kong market, including consumer behaviour, financial habits, and digital trends

• Solid experience launching and scaling brands in Hong Kong, preferably in FinTech, Banking, Insurance, etc.

• Proven track record working with and managing agencies

• Data-driven, with the ability to translate insights into actionable strategies

• Proven team player/collaborator, comfortable working across teams and geographies.

• Fluency in both English and Cantonese is essential for this role.

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